Marketing Lead

📌 KRA – Marketing Executive (Online & Offline)

1. Online Marketing Responsibilities

• Plan and execute digital marketing campaigns (Google Ads, Facebook/Instagram Ads, etc.)
• Manage social media platforms – content planning, posting, engagement, and growth
• Monitor and optimize website traffic through SEO best practices
• Create email marketing campaigns (Mailchimp, etc.) to promote offers and updates
• Track and analyze performance metrics using Google Analytics, Meta Insights, etc.
• Coordinate with design and content teams for creatives and digital content
• Maintain and update business listings, reviews, and Google My Business profile

2. Offline Marketing Responsibilities

• Plan and execute local offline campaigns – pamphlet distribution, standees, hoardings, banners, etc.
• Organize and manage on-ground activations (corporate tie-ups, society activities, mall setups)
• Coordinate with vendors for printing and distribution of marketing materials
• Build and maintain relationships with nearby corporates and RWAs for partnership opportunities
• Plan monthly in-club engagement and promotional activities
• Ensure branding material is placed correctly across all locations

3. Reporting & Coordination

• Maintain daily, weekly, and monthly reports on campaign performance
• Share lead reports with the sales team and follow up on lead quality
• Support cross-functional teams (sales, design, operations) for campaign execution
• Take feedback and improve campaign strategies based on ROI and footfall

4. KPIs / Performance Metrics

• No. of leads generated (online & offline)
• Engagement rate on digital platforms
• Brand visibility and local awareness (offline reach)
• Campaign ROI and conversion rates
• Execution of monthly marketing calendar