Marketing Lead

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About Us:

At India Autism Center, our vision is to create a world-class ecosystem that provides holistic care and enables the neurodiverse community to be self-reliant. We aim to break down barriers and foster an environment where individuals on the autism spectrum can flourish and realize their fullest potential.

Role Overview:

The Marketing Lead will own the end-to-end marketing strategy and execution for India Autism Center’s diverse programs, including admissions, awareness campaigns, community initiatives, and donor engagement. This is a hands-on leadership role requiring both strategic foresight and operational rigor. The ideal candidate will be a growth-oriented marketer, a storyteller, and a collaborative team player who can inspire internal stakeholders while elevating IAC’s external brand presence.

Key Responsibilities:

1. Strategic Marketing & Program Leadership

• Lead marketing strategies for all IAC programs including admissions, residential initiatives (Samaavesh), training courses, research dissemination, and events.
• Develop integrated multi-channel campaigns (digital, social, PR, events) to enhance program visibility and reach.
• Identify and prioritize target audiences for programs, donors, and collaborators; design messaging and positioning accordingly.

2. Brand Management & Communication

• Maintain and elevate IAC’s brand positioning across all communications.
• Ensure consistent, culturally relevant, and impactful messaging in all program collateral.
• Develop thought leadership content for leadership team, including op-eds, interviews, blogs, podcasts, and panel discussions.

3. Digital Marketing & Analytics

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and website optimization.
• Monitor key KPIs and generate actionable insights for program performance, engagement, and admissions.
• Leverage data-driven marketing to enhance lead generation, donor engagement, and stakeholder satisfaction.

4. Stakeholder Engagement & Partnerships

• Build and manage relationships with media, corporate partners, NGOs, and educational institutions.
• Lead PR and media outreach to secure coverage in regional, national, and international platforms.
• Collaborate with internal teams (clinical, operations, research) to align messaging and program objectives.

5. Team Leadership & Collaboration

• Mentor and inspire the marketing team, fostering collaboration, innovation, and accountability.
• Act as a bridge between program teams and communications teams to ensure timely and accurate marketing support.
• Identify gaps and opportunities to build a high-performance marketing team aligned with IAC’s mission.

6. Event & Campaign Management

• Oversee high-impact events, fundraisers, and awareness campaigns from conception to execution.
• Ensure flawless delivery of event marketing, PR, and stakeholder engagement.
• Measure and optimize events for maximum visibility, attendance, and donor engagement.

Qualifications & Experience:

• Bachelor’s/Master’s degree in Marketing, Communications, or related field.
• 10 years+ of experience in strategic marketing, brand management, and integrated campaigns; experience in social impact or nonprofit marketing is a strong plus.
• Demonstrated success in digital marketing, lead generation, and stakeholder engagement.
• Strong analytical skills, comfortable with KPIs, ROI metrics, and campaign reporting.
• Excellent written and verbal communication; ability to craft compelling stories across formats.
• Proven team leadership and cross-functional collaboration experience.

Core Competencies:

• Strategic thinker with executional rigor
• Data-driven and outcome-focused
• Exceptional storyteller and communicator
• Collaborative team player and mentor
• Creative problem-solver, able to thrive in fast-paced environments
• Passion for social impact, inclusivity, and neurodiverse initiatives

Why Join Us:

• Be part of a mission-driven organization shaping inclusive ecosystems for individuals with autism in India.
• Lead high-visibility programs and campaigns with measurable impact.
• Collaborate with a passionate, multidisciplinary team of changemakers.

Compensation:

₹18–24 LPA

Open to negotiation