Marketing Lead

Hi,

"Marketing Lead"

Role & responsibilities

1. Strategic Marketing & Program Leadership

• Lead marketing strategies for all IAC programs including admissions, residential initiatives (Samaavesh), training courses, research dissemination, and events.
• Develop integrated multi-channel campaigns (digital, social, PR, events) to enhance program visibility and reach.
• Identify and prioritize target audiences for programs, donors, and collaborators; design messaging and positioning accordingly.
  

2. Brand Management & Communication

• Maintain and elevate IACs brand positioning across all communications.
• Ensure consistent, culturally relevant, and impactful messaging in all program collateral.
• Develop thought leadership content for leadership team, including op-eds, interviews, blogs, podcasts, and panel discussions.
  

3. Digital Marketing & Analytics

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and website optimization.
• Monitor key KPIs and generate actionable insights for program performance, engagement, and admissions.
• Leverage data-driven marketing to enhance lead generation, donor engagement, and stakeholder satisfaction.
  

4. Stakeholder Engagement & Partnerships

• Build and manage relationships with media, corporate partners, NGOs, and educational institutions.
• Lead PR and media outreach to secure coverage in regional, national, and international platforms.
• Collaborate with internal teams (clinical, operations, research) to align messaging and program objectives.
  

5. Team Leadership & Collaboration

• Mentor and inspire the marketing team, fostering collaboration, innovation, and accountability.
• Act as a bridge between program teams and communications teams to ensure timely and accurate marketing support.
• Identify gaps and opportunities to build a high-performance marketing team aligned with IACs mission.
  

6. Event & Campaign Management

• Oversee high-impact events, fundraisers, and awareness campaigns from conception to execution.
• Ensure flawless delivery of event marketing, PR, and stakeholder engagement.

Measure and optimize events for maximum visibility, attendance, and donor engagement.

Preferred candidate profile

• Bachelors/Master’s degree in Marketing, Communications, or related field.
• 10 years+ of experience in strategic marketing, brand management, and integrated campaigns; experience in social impact or nonprofit marketing is a strong plus.
• Demonstrated success in digital marketing, lead generation, and stakeholder engagement.
• Strong analytical skills, comfortable with KPIs, ROI metrics, and campaign reporting.
• Excellent written and verbal communication; ability to craft compelling stories across formats.
• Proven team leadership and cross-functional collaboration experience.
  

Salary :

hr@indiaautismcenter.org