Marketing Lead

Marketing Lead Job Description (Remote)

Position: Marketing Lead

Reports To: Ownership / Executive Team

Location: Remote (U.S.-based, Eastern Time overlap required; occasional travel to theater openings/events)

Role Overview

The Marketing Lead will own and drive all marketing efforts for Apple Cinemas’ ~15 locations nationwide. As a remote leader, you will combine strategic planning with hands-on execution to build campaigns that grow audiences, boost loyalty, and increase revenue.

Key Responsibilities

• Develop and implement a national marketing strategy across digital, social, PR, and local campaigns.
• Manage brand identity and ensure consistency across all online and offline touchpoints.
• Lead digital channels (SEO/SEM, paid ads, email/SMS, loyalty app, website).
• Oversee content strategy for social media and influencer collaborations.
• Supervise and mentor the remote Marketing Assistant.
• Report KPIs (ticket sales lift, loyalty growth, concessions impact) to ownership.
• Coordinate with theater managers to adapt campaigns to local markets.
• Represent Apple Cinemas in media and PR opportunities.

Qualifications

• 5+ years of marketing experience, ideally in entertainment, hospitality, or retail.
• Strong leadership and project management skills in a remote-first environment.
• Hands-on with digital tools (Google Ads, Meta Ads, SEO platforms, CRM).
• Excellent written and verbal communication skills.
• Self-starter with proven ability to work independently and hit deadlines remotely.
• Bachelor’s degree in Marketing, Communications, or related field.