Posted:14 hours ago|
Platform:
On-site
Full Time
Company: Physics Wallah
Location: Nanded Vidyapeeth
Department: Marketing Vidyapeeth
Role Overview
The Marketing Lead (BTL & ATL) will be responsible for planning, executing, and monitoring brand-building activities across multiple regions. This includes large-scale student outreach, on-ground marketing, and ATL campaigns to enhance visibility, brand recall, and business growth for Physics Wallah.
Key Responsibilities
• Lead, mentor, and manage a team of marketing/field executives to ensure high performance and productivity.
• Plan, execute, and monitor BTL activities such as canopy setups, leafleting, school outreach, and hyperlocal promotions.
• Identify strategic locations with high student density for maximum impact.
• Coordinate with vendors, event partners, and internal teams for smooth implementation.
• Manage and guide on-ground teams to ensure quality and timeliness of deliverables.
Conduct audits, document activities, and maintain daily/weekly reports.
• Drive lead generation through targeted micro-marketing activities.
• Collaborate with creative and media agencies for campaign execution.
• Ensure brand consistency across all ATL communication.
• Monitor campaign performance and recommend improvements. Leadership & Coordination
• Work with Sales, Academics, Operations, and Creative teams to align marketing priorities.
• Lead and mentor field marketing executives.
• Manage budgets and monitor cost vs. return on campaigns.
• Prepare and present detailed reports to management.
PW (PhysicsWallah)
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