Marketing Lead

Company: Physics Wallah

Location: Nanded Vidyapeeth

Department: Marketing Vidyapeeth

Role Overview

The Marketing Lead (BTL & ATL) will be responsible for planning, executing, and monitoring brand-building activities across multiple regions. This includes large-scale student outreach, on-ground marketing, and ATL campaigns to enhance visibility, brand recall, and business growth for Physics Wallah.

Key Responsibilities

• Lead, mentor, and manage a team of marketing/field executives to ensure high performance and productivity.

• Plan, execute, and monitor BTL activities such as canopy setups, leafleting, school outreach, and hyperlocal promotions.

• Identify strategic locations with high student density for maximum impact.

• Coordinate with vendors, event partners, and internal teams for smooth implementation.

• Manage and guide on-ground teams to ensure quality and timeliness of deliverables.

Conduct audits, document activities, and maintain daily/weekly reports.

• Drive lead generation through targeted micro-marketing activities.

• Collaborate with creative and media agencies for campaign execution.

• Ensure brand consistency across all ATL communication.

• Monitor campaign performance and recommend improvements. Leadership & Coordination

• Work with Sales, Academics, Operations, and Creative teams to align marketing priorities.

• Lead and mentor field marketing executives.

• Manage budgets and monitor cost vs. return on campaigns.

• Prepare and present detailed reports to management.