Marketing Lead

As a dynamic and strategic Brand Marketing Head in the Marketing department based in Gurugram, reporting to the Business Head, you will play a crucial role in shaping and executing the marketing function for a premium menswear brand. With 10-15 years of experience in fashion/lifestyle/retail, including at least 4-5 years in a leadership role, you will bring a strong understanding of consumer behavior and a proven track record of building aspirational brands. **Key Responsibilities:** - Define and refine the brand's positioning, personality, and communication tone to align with market trends and customer expectations. - Develop long-term brand growth plans to enhance awareness, recall, and equity in the premium menswear segment. - Lead the execution of seasonal brand campaigns across various media platforms including digital, print, outdoor, and in-store. - Create and implement integrated marketing calendars in sync with product drops, seasons, and key brand moments. - Manage end-to-end campaign development from concept to performance tracking, collaborating with creative agencies, content teams, stylists, and photographers. - Work with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels. - Oversee influencer marketing, content partnerships, and social media strategy to enhance brand advocacy and online presence. - Ensure brand consistency across retail environments, POPs, and window displays by collaborating with retail and VM teams. - Plan and execute localized retail activations and launch events in high-performing regions or flagship stores. - Build strong relationships with media, stylists, and fashion editors to drive earned coverage. - Identify and manage impactful brand collaborations, sponsorships, and events aligned with the brand ethos. - Conduct competitor benchmarking, trend analysis, and consumer research initiatives to refine targeting, pricing, and messaging strategies. **Key Requirements:** - Masters degree or equivalent in Marketing, Fashion Management, or Business Administration. - 10-15 years of progressive experience in fashion, lifestyle, or premium consumer goods. - Proven track record of leading brand marketing for a premium or luxury brand. - Deep understanding of fashion trends, luxury positioning, and customer psychographics. - Strong creative sensibility with data-driven decision-making skills. - Experience in managing cross-functional teams, agencies, and large-scale budgets. - Excellent communication, stakeholder management, and leadership abilities.,