Marketing Lead

About the Company:

ARAs Client is a fast-growing B2B SaaS organization founded by ex-Amazon ad-tech experts, building cutting-edge AI-powered solutions for the retail and automotive ecosystem. Through its business unit, ARAs Client is revolutionizing how automotive dealers generate, monitor, and convert leads by offering an AI-first Sales and Marketing Operating System.

Their mission is simple:

The Role:

You will join as a Head of Marketing, to own the brand, demand generation, and GTM marketing across India and international markets. The role will combine strategic marketing leadership, digital-first growth hacking, and data-driven execution.

Key Responsibilities:

• Demand Generation: Own inbound marketing, performance campaigns (Google, Meta, LinkedIn, programmatic), and content funnels to drive qualified leads.
• Brand & Positioning: Define and scale the company's voice in the automotive SaaS space.
• Product Marketing: Build positioning, messaging, and GTM playbooks for dealers, OEMs, and marketplace segments.
• Growth Marketing: Experiment with low-cost growth hacks to enter new regions.
• Partnership Marketing: Co-market with partners (SaaS, marketplaces, OEMs) for joint demand generation.
• Team Leadership: Build and lead a high-performing marketing team across digital, content, design, and events.
• Analytics: Own marketing funnel KPIs (MQLs, SQLs, CAC, ROI)

Skills Required:

• 5-8 years in B2B SaaS / AdTech / Martech marketing, ideally with automotive vertical exposure.
• Proven track record in demand gen + product marketing for global markets (US/SEA/AUNZ).
• Strong understanding of dealer/OEM ecosystem, SaaS GTM motions, and Martech/AdTech stack.
• Growth mindset scrappy, creative, resourceful.
• Excellent leadership, communication, and storytelling skills.

Qualifications & Experience:

• 5-8 years
• Any Graduate