Marketing Head

Requirements

Head - Marketing

nutraceutical and herbal

brand positioning, international exhibitions, corporate communications, and new product marketing

Key Responsibilities

• Branding & Market Positioning
• Define and implement a global brand strategy to position Botanic Healthcare as a trusted, science-backed herbal and nutraceutical company
• Strengthen brand recall and differentiation in competitive international markets
• Oversee packaging, product visuals, and digital assets for brand consistency
• B2B & Product Marketing
• Develop B2B campaigns targeting formulators, manufacturers, distributors, and brand owners worldwide
• Own end-to-end product marketing: market research, competitor analysis, messaging, and GTM strategies
• Support business development teams with sales tools, presentations, product brochures, and technical documents
• International Exhibitions & Trade Shows
• Strategically plan Botanic Healthcare's participation in global exhibitions (e.g., Vitafoods, SupplySide West, FI Europe/Asia)
• Lead booth conceptualization, marketing collateral, pre/post-show communication, and lead generation efforts
• Evaluate ROI and implement data-driven improvements in future events
• Corporate Communications
• Oversee all corporate communication—internal and external
• Develop thought leadership content, press releases, newsletters, and presentations
• Build media relations and manage public relations aligned with the company's global brand voice
• Digital & Content Marketing
• Supervise content strategies for the website, LinkedIn, newsletters, and B2B directories
• Drive engagement through storytelling, educational content, and product highlights
• Optimize SEO and online visibility to support inbound leads
• Team Leadership & Budgeting
• Build and lead a performance-driven marketing team
• Define KPIs, allocate budgets, and ensure timely execution of all marketing initiatives
• Collaborate cross-functionally with R&D, Sales, and Regulatory Affairs
  

Qualifications & Skills

• MBA in Marketing, or a Master's in Life Sciences with a specialization in Marketing
• 10-15 years of progressive experience in B2B marketing within nutraceuticals, herbal extracts, or pharma
• Proven track record in international brand building, product marketing, and trade shows
• Excellent leadership, project management, and communication skills
• Strong knowledge of global regulatory frameworks, market trends, and buyer behavior in the natural ingredients space
  

Performance Metrics

• Brand recognition in key target markets
• Growth in marketing-generated leads and qualified prospects
• ROI from international exhibitions and campaigns
• Timely and successful product launches
• Strength and retention of the marketing team