Marketing Head

Key Responsibilities:

• Team Management & Leadership
• Lead, mentor, and monitor the team of 6 PROs, ensuring their daily/weekly targets and performance KPIs are achieved.
• Provide guidance and training to PROs on admissions pitch, parent handling, and communication strategies.
• Branding & Marketing Strategy
• Develop and execute marketing campaigns (online & offline) to strengthen brand positioning of the schools.
• Oversee digital marketing, social media campaigns, advertisements, and promotional materials.
• Coordinate with the design team for creatives like banners, posters, brochures, and event promotions.
• Admissions Growth
• Plan and implement effective admission campaigns to achieve yearly student enrollment targets.
• Organize school promotional events, open houses, education fairs, and home visits with PROs.
• Track leads generated, parent enquiries, and ensure timely follow-up until conversion.
• Community & Outreach Engagement
• Build strong relationships with local communities, educational consultants, and parent networks.
• Identify opportunities for partnerships, CSR initiatives, and sponsorships to enhance brand visibility.
• Market Analysis & Reporting
• Conduct competitor analysis and market research to understand trends in the education sector.
• Submit weekly/monthly reports to management on PRO performance, admissions status, and marketing ROI.
• Suggest data-driven strategies for admissions improvement.

Key Skills & Competencies:

• Strong leadership and team-handling skills.
• Excellent communication, negotiation, and interpersonal skills.
• Expertise in branding, marketing campaigns, and admissions growth.
• Knowledge of CBSE school operations and parent expectations.
• Proficiency in digital marketing, social media management, and analytics.
• Ability to work under pressure and meet deadlines.

Qualifications & Experience:

• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 5–10 years of proven experience in educational marketing/admissions, with at least 2–3 years in a leadership role.
• Prior experience in handling PROs/Admissions teams preferred.
• Exposure to Chennai/Tiruvallur market will be an added advantage.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund