Marketing Head

Role & responsibilities

To lead the planning, execution, and optimization of paid advertising campaigns (Google Ads & Meta Ads) to drive user acquisition, brand awareness, conversions, and revenue growth; while managing a team to deliver consistent results.

Key Responsibilities

Area Description

Strategy & Planning

Campaign Management

Analytics & Reporting

Team Leadership

Collaboration

Optimization & Scaling

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Required Skills & Competencies

• Deep knowledge of Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook & Instagram).
  
• Strong analytical skills: ability to interpret metrics (e.g. CTR, CR, ROAS, CPA) and make datadriven decisions.
  
• Handson experience with ad creative testing & iteration.
  
• Familiarity with tracking tools (e.g. UTM, pixels, events), web analytics (Google Analytics), conversion tracking.
  
• Good team management skills: mentoring, giving feedback, coordinating tasks.
  
• Excellent communication skills both written & verbal.
  
• Ability to work under pressure and manage multiple campaigns simultaneously.
  

Preferred Qualifications

• Bachelors degree in Marketing, Business, or related field.
  
• Certifications: Google Ads, Facebook/Meta Blueprint.
  
• Experience with ecommerce platforms or lead generation businesses.
  
• Knowledge of other paid channels (e.g. LinkedIn Ads, Bing Ads) is a plus.
  

Key Metrics / Targets

• Monthly / Quarterly ROAS and CPA goals.
  
• Budget utilization efficiency.
  
• Growth in traffic / conversions from paid channels.
  
• Team performance metrics (campaign delivery timelines, quality of creatives, optimization improvements).
  

What We Offer

• Competitive salary + performance incentives.
  
• Opportunity to lead & build a highperforming marketing team.
  
• Work with crossfunctional teams.
  
• Learning & growth in digital marketing.