Marketing Generalist

About The Company

Marketing Generalist

What You’ll Be Doing

• Updating the sparingly-used existing channels like the website, social handles, etc. and getting them ready for ongoing use
• Setting up new channels like email marketing, performance marketing, community marketing, and content marketing
• Strategizing content across channels to drive awareness for new audiences and engagement for existing ones
• Building content relevant to the channels and
• Collaborating with clients and vendors to see through content creation and distribution
  

What We’re Looking For

• 2+ years of experience in marketing (as a generalist or as a specialist)
• Looking to set up, learn, and manage multiple channels
• Be pro-AI to be able to execute independently
• Ability to take things from 0 to 1
• Inclination towards exploring digital tools for content creation, repurposing, and distribution
  

Bonus Points If You Have Experience In

• Content creation across text, images, and video - self or using AI tools
• Upscaling content created by self or AI tools
• Distribution of content by customizing and repurposing for channels
  

Good To Have

• Ability to communicate and learn from clients, the knowledge will be used for content creation
• Coordinating with vendors for assistance
• Familiarity with CRO and CRO tools
• Understanding of SaaS or B2B agency marketing
• Interest in experimentation
  

Benefits of working at Optiphoenix!

• Health Insurance: Company-sponsored health insurance!
• Work Flexibility: Our global clients follow a 5-day workweek, and so do we. We offer flexible hours and a supportive work-from-home policy.
• Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie.
• Professional Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients.
• Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches.
• Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required.
  

We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees