Marketing Generalist

About the Role

proactive and creative Marketing Generalist

bringing marketing ideas to life

brand and growth teams

What You'll Do

• Plan and execute

  offline marketing initiatives

  exhibitions, events, partnerships, and retail activations.
• Coordinate with vendors, agencies, and internal teams for smooth execution.
• Support

  paid marketing campaigns

  (Meta, Google, etc.) manage creatives, performance tracking, and reporting.
• Assist in

  data building, lead generation, and audience segmentation.

• Manage

  on-ground collaterals, sampling, and visual merchandising.

• Track and report

  KPIs

  across offline and online initiatives.
• Collaborate with brand, design, and growth teams to ensure campaign alignment.
• Bring

  fresh, creative ideas

  for engagement and storytelling.

What We're Looking For

• 612 months of experience in

  marketing, offline/experiential marketing, or campaign management.

• Excellent

  organizational and coordination skills.

• Basic understanding of

  digital marketing

  (Meta Ads, Google Ads preferred).
• Strong in

  Excel / Google Sheets

  for tracking and reporting.
• Great communication skills and a

  bias for action.

• Experience with

  international or cross-border campaigns

  is a plus.
• A

  creative thinker

  with a

  go-getter attitude.

Why Join Frido

end-to-end marketing campaigns

fast-growing D2C brand

young, dynamic team

offline, digital, and international marketing.