Marketing Generalist

Job Title: Marketing Generalist

Location: Sector 62, Gurgaon

Department: Marketing

Job Type: Full-time

Experience: 2 to 3 years of experience in the Marketing

Salary: 30,000 to 35,000 CTC

Apply Now: https://forms.gle/u5hdczjbbdxUkczEA

About Us:

At Enlog, we are redefining energy management with innovative technology that helps businesses and communities reduce energy waste and embrace sustainable practices. As a vibrant startup, we offer a dynamic work culture, meaningful learning experiences, and the opportunity to contribute to a greener planet.

About the Role:

We're looking for a creative, data-driven, and forward-thinking Marketing Executive to join our growing team. In this role, you'll be responsible for developing and executing high-impact marketing strategies that drive brand awareness, generate quality leads, and boost ROI. You'll collaborate across departments to align campaigns with business goals and customer needs.

Key Responsibilities:

Design and implement end-to-end marketing strategies (digital & traditional) that support business objectives

Conduct thorough market research to identify trends, competitor strategies, and new opportunities

Plan and execute SEO & SEM strategies to improve website visibility and organic traffic

Manage and optimize paid campaigns across Google Ads and Meta Ads (Facebook & Instagram)

Drive lead generation efforts across multiple channels, focusing on quality over quantity

Analyze marketing data (campaign performance, web analytics, lead conversion, etc.) and use insights to optimize performance

Collaborate with content, design, and product teams to create impactful campaigns and assets

Stay up-to-date with the latest marketing trends and tools

Required Skills & Qualifications:

Proven experience as a Marketing Executive or similar role

Hands-on experience with SEO & SEM tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.)

Proficiency in managing Google Ads and Meta Ads platforms

Strong research and analytical skills

Solid understanding of lead generation funnels and performance marketing

Excellent communication, project management, and collaboration skills

Bachelor's degree in Marketing, Business, or related field (preferred)

Bonus Points:

Experience with email marketing tools and CRM systems

Knowledge of A/B testing and conversion rate optimization (CRO)

Previous work in B2B or SaaS environments