Marketing Generalist

About the company

ToolJet

Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we're on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.

We are looking for a proactive and creativeMarketing Generalistto join our team. The ideal candidate will have hands-on experience across multiple areas of marketing, including digital campaigns, influencer marketing, content creation, social media management, and brand communications. You'll collaborate closely with cross-functional teams to execute marketing strategies that enhance brand awareness, generate leads, and drive business growth.

**We say - All-in-one **

Key Responsibilities

• Plan, execute, and monitor digital marketing campaigns across channels (social media, email, paid ads, SEO/SEM, etc.).
• Plan, execute, and monitor - Google ads,Meta ads,Reddit ads ,LinkedIn Ads
• Manage and grow the company's presence across social media platforms and LLM's
• Drive influencer marketing initiatives identify, onboard, and collaborate with relevant influencers to boost brand reach and engagement.
• Optimize for AEO (Answer Engine Optimization) and GEO (Geo-targeted marketing) to improve visibility and relevance across local and conversational search platforms.
• Collaborate with design, product, and growth teams to ensure consistent brand messaging across all channels.
• Leverage AI marketing tools (e.g., ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, etc.) for content creation, campaign optimization, and audience segmentation.
• Use marketing analytics and automation tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), HubSpot, Meta Ads Manager, and LinkedIn Campaign Manager to track and optimize performance.
• Implement A/B testing and conversion tracking strategies to improve campaign ROI.
• Conduct market and competitor research to identify trends and opportunities.
• Generate performance reports and actionable insights for leadership.
• Manage and optimize CRM and marketing automation workflows.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in a marketing role (preferably in a B2B or tech environment).
• Strong understanding of digital marketing, influencer outreach, and performance analytics. Proficiency in:
• AI tools: ChatGPT, Jasper, Copy.ai, HubSpot AI, Notion AI, or equivalents.
• Analytics & tracking: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Hotjar, or similar.
• Advertising: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager,Reddit ads.
• CRM & automation: HubSpot,factors.ai ,Zoom info.
• Familiarity with AEO, GEO, and influencer campaign management.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Passion for learning and adopting new AI-driven marketing workflows.