Marketing Generalist

Roles & Responsibilities

• Representing the company at events, conferences, and promotional activities and maintaining a consistent and positive brand image.
• Support the execution of brand marketing strategies across both digital and offline channels, ensuring alignment with overall marketing and business objectives.
• Assist in planning and delivering integrated marketing campaigns, including email marketing, social media marketing, and content creation.
• Collaborate with internal teams on employer branding initiatives, helping to communicate our company culture and values externally.
• Participate in market research and competitive analysis to support product marketing and campaign development.
• Help manage content for various platforms, including social media, newsletters, and public relations efforts.

What Makes you Eligible

Required Qualifications:

• Must have a bachelors degree in marketing, Business Administration, or a related field.
• 2 3 years of experience in brand marketing, digital marketing, or a related marketing function.
• An MBA in Marketing or a postgraduate degree in a relevant discipline will be preferred.

Mandatory Skills:

• Demonstrated interest in Brand Marketing, Digital Marketing, and Public Relations, with a passion for crafting compelling brand narratives that resonate with target audiences.
• Confident and presentable, with excellent communication and public speaking skills, capable of effectively representing the brand at events, presentations, and client interactions.
• Outgoing and proactive personality with a collaborative approach and the ability to take initiative in dynamic, team-oriented settings.
• Foundational understanding of marketing strategy, campaign execution, and content development, with a drive to support integrated marketing efforts.
• Proven ability to multitask and work cross-functionally, while managing time and priorities efficiently in a high-paced environment.
• Creative thinker with a willingness to learn and adapt quickly in a fast-paced marketing environment.

Good to have:

• Exposure to media planning, employer branding, and content development workflows.
• Experience in managing product marketing and campaigning lifecycles across B2B channels.
• Familiarity with tools used in email marketing, campaign performance tracking, and marketing automation platforms.
• Hands-on involvement in planning and executing event marketing and on-ground brand activations.