Marketing Generalist

About the Role

Marketing Generalist

You'll work closely with founders and product teams to ensure our content is discoverable, relevant, and conversion-focused.

Responsibilities

• Own and execute

  SEO-driven content marketing

  across website, blogs and landing pages
• Perform keyword research, content planning and on-page SEO optimization
• Create, edit, and publish high-quality content for:

Blogs and long-form articles

Website pages and landing pages

LinkedIn posts and marketing updates

Case studies, brochures, and one-pagers

• Track and improve content performance using SEO and analytics tools
• Ensure consistency in brand voice, messaging and positioning
• Repurpose content across formats
• Execute digital marketing initiatives across LinkedIn and other relevant channels
• Support sales with marketing assets such as pitch decks, proposals, and follow-up material
• Assist with light prospect research, outreach coordination, and CRM updates

Must-Have Skills & Experience

• 25 years of experience

  in marketing and content roles

• Hands-on SEO experience

  (on-page, basic technical SEO, content optimization)
• Proven ability to write clear, structured, and business-focused content

Experience working with:

Google Search Console, Google Analytics (GA4)

Keyword research tools (Ahrefs, SEMrush, Ubersuggest, or similar)

CMS platforms (Sanity, WordPress, Webflow, or similar)

• Strong understanding of content performance metrics and funnels
• Ability to work independently in a fast-paced startup environment

Good to Have

• Experience in B2B, SaaS, AI or technology services
• Exposure to basic performance marketing or paid campaigns
• Experience with sales enablement or proposal creation

Why Join Us

• Marketing-first role with real ownership
• Direct impact on visibility, demand and growth
• Close collaboration with founders and leadership
• Clear growth path into a

  Marketing Lead / Growth role