4 Brand Communications Jobs

Store Layout and Design: Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays: Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation: Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines: Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns: Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management: Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance: Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis: Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights: Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Developing Marketing Strategies: Collaborate with senior management to develop comprehensive marketing strategies aligned with business objectives and market trends. Campaign Planning and Execution: Lead the planning, execution, and optimization of multi-channel marketing campaigns, including digital advertising, email marketing, social media, print media, and events. Market Research and Analysis: Conduct market research to identify consumer trends, preferences, and competitors' activities. Analyze data to make informed decisions and adjust marketing strategies accordingly. Digital Marketing: Oversee digital marketing efforts, including website management, SEO/SEM, social media marketing, and online advertising. Stay updated on digital marketing trends and technologies to drive innovation and effectiveness. Content Development: Supervise the creation of compelling content for various marketing materials, including website copy, social media posts, blog articles, and email newsletters. Budget Management: Develop and manage marketing budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes while maintaining cost efficiency. Collaboration and Cross-Functional Support: Work closely with cross-functional teams to align marketing efforts with overall business strategies and objectives. Performance Tracking and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Regularly monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

- Conceptualize, plan, execute and review the marketing strategy for the organization - Strategize and implement Brand Communications and PR communications on offline and online platforms. - Accountable for conceptualization, design, development and execution of strategic and tactical initiatives for brand positioning, awareness and recall - Collaborate with Sales and Product development teams to drive innovative customer acquisition - Review and manage digital content marketing strategy and ensure effective execution and review - An in-depth understanding of user acquisition techniques across multiple channels like SEM, SEO - Responsible for leveraging content to generate leads for the business - Driving customer engagement initiatives on multiple digital platforms - Build, manage and mentor a high-performing marketing team - Manage marketing budgets effectively and generating maximum ROIs Job Requirements - Graduate/PostGraduate with at least 10+ years of post qualification experience with a very high understanding and awareness of business - Good written, oral communication, presentation and leadership skills - Demonstrable experience in designing and implementing successful marketing campaigns - Well versed with latest trends, methodologies and marketing tools - Strong analytical and project management skills - A self-starter, who is flexible and adaptable to constant change and can work in a fast paced, high growth and dynamic environment. - Strong interpersonal skills and ability to work collaboratively in a team environment - Ability to track all relevant data points on marketing execution and prepare management reports for the Marketing function

Our client, a reputed manufacturer of food ingredients is seeking applications for a Senior Executive Branding and Marcom role. This role requires a strong understanding of brand management, content development, and communication strategies across digital and traditional channels. Minimum of six years of experience Responsibilities: Develop and execute comprehensive brand communication strategies to elevate brand perception and ensure consistent messaging across all platforms. Lead content creation for various communication channels, including social media, digital media, press releases, internal communications, and marketing collateral. Oversee the alignment of brand messaging across internal and external touchpoints, ensuring consistency and clarity Collaborate with marketing, product, and other teams to ensure cohesive communication strategies that align with business goals Monitor and analyze communication performance metrics and adapt strategies to maximize brand impact.