Brand Communications and Editorial Lead

You will be responsible for leading Tilfi's brand voice and narrative direction, ensuring consistency and depth in all brand content. This includes overseeing editorial content, managing in-house and freelance writers, and refining the brand's voice across digital, print, and spatial platforms. As the Brand Communications & Editorial Lead, you will represent Tilfi at key events, cultural initiatives, and media opportunities. Your role involves crafting press materials, building relationships with media professionals, and shaping the brand's public narrative in alignment with the company's values. Your responsibilities will also include conceptualizing brand activations, guiding messaging surrounding exhibitions, and ensuring experiential alignment between product, space, and narrative. Additionally, you will collaborate closely with various teams to align communication with creative and commercial goals, upholding brand integrity across all channels. The ideal candidate for this role will possess deep cultural literacy, experience in editorial leadership or luxury PR, refined writing and editing abilities, and the ability to represent the brand thoughtfully at various forums and events. If you are drawn to Tilfi and this position, please send a brief cover letter to careers@tilfi.com expressing how you envision contributing to the brand's journey. (Please avoid using AI tools in your cover letter as we value sincerity and individuality.),