As a Sr. Executive/ Assistant Manager in the Sales & Marketing department, your role will involve: - Planning and Execution of various Marketing activities within budgets and timelines for different locations. - Conceptualizing and implementing specific promotional programs to enhance viewership and generate business leads. - Creating and implementing a Marketing Calendar to ensure timely execution of marketing strategies. - Managing brand communication through ATL/BTL & digital platforms during prelaunch, launch & sustenance phases. - Conducting market feasibility studies and due diligence for new projects, providing recommendations based on the findings. - Handling media planning, buying, vendor management, and negotiations. - Overseeing event management activities. - Planning and executing branding initiatives and overseeing the production of collateral materials such as AV presentations, legal documents, and promos. - Familiarity with BARC and TRP measurement systems. - Proficiency in MS Office and excellent communication skills in English & Hindi. Qualifications required for this role include: - 1-4 years of experience in a similar role, freshers may be considered in exceptional cases. - Strong organizational and time management skills. - Ability to work effectively under pressure and meet deadlines. - Excellent interpersonal and communication skills. - Prior experience in marketing, branding, and event management would be an advantage. Please note that the salary for this position is negotiable and will depend on the candidate's profile.,
As a Sr. Executive/ Assistant Manager in the Sales & Marketing department, your primary responsibility will be to plan and execute various marketing activities within set budgets and timelines for different locations. You will also be tasked with conceptualizing and implementing promotional programs to drive viewership and generate business leads. Your role will involve creating and implementing a marketing calendar and managing brand communications through both ATL/BTL and digital platforms before, during, and after product launches. Key Responsibilities: - Undertake market feasibility studies and due diligence for new projects, providing insightful recommendations. - Plan and execute media buying, vendor management, and negotiations. - Coordinate event management activities. - Oversee branding-related activities and oversee the production of collateral such as AV presentations, legal documents, and promos. - Possess a good understanding of BARC and TRP measurement systems. - Proficiency in MS Office and excellent communication skills in English and Hindi are required. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or related field. - 1-4 years of experience in marketing, or freshers may be considered in exceptional cases. Please note that the salary package for this position is negotiable and will depend on the chosen candidate's profile.,