Social Media & Brand Manager

Company Description

Inspired by the legacy of General Hari Singh Nalwa, a historic leader known for protecting and building resilient communities, the Hari Singh Nalwa Foundation Trust (HSNFT) is a public health organization on a mission to build modern fortresses of health for India's underserved populations. We are deploying an innovative model to close the last-mile healthcare gap, making quality care accessible and affordable in rural and low-resource settings.

Follow our journey on LinkedIn to stay updated on our mission to build a healthier, more equitable India.

The Opportunity:

As our foundational Social Media & Brand Manager, you will be the chief storyteller and the public voice of HSNFT. You will be responsible for translating our life-saving, on-ground work into a powerful and engaging digital narrative that inspires followers, attracts partners, and builds a national brand.

This is a unique opportunity for a creative and strategic individual to build a brand from the ground up, shaping the public identity of an organization that is at the forefront of healthcare innovation in India.

Key Responsibilities:

• Develop and execute a comprehensive content and social media strategy across all platforms.
• Manage the day-to-day operations of all HSNFT social media channels, including content creation, scheduling, posting, and community engagement.
• Create compelling, high-quality content (written posts, simple graphics, short videos, and impact stories) that communicates our mission and results.
• Act as the brand guardian, ensuring all external communications are consistent with HSNFT's professional tone.
• Grow our online community by increasing follower count and engagement rates.
• Monitor social media analytics, track key performance indicators (KPIs), and provide regular reports on what's working and what's not.
• Collaborate with the Partnerships & Communications Lead to create materials for donors, partners, and award applications.

Who You Are (Skills & Qualifications):

We are looking for a candidate with a passion for storytelling and a proven ability to build a brand in the digital space.

Must-Have Qualifications:

• Educational Background:

  Master's degree (Communications, Marketing, MBA, or Journalism preferred) with extensive experience.

• Professional Experience:

  3-5+ years of experience in social media management, digital marketing, or brand communications. Experience in the non-profit, social impact, or healthcare sector is a significant advantage.

Key Skills & Attributes:

• Hard Skills:

  Exceptional writing, editing, and storytelling skills are non-negotiable. Proven ability to manage professional social media accounts. Experience with content creation tools (e.g., Canva) and social media analytics. Basic understanding of SEO principles.

• Soft Skills:

  A creative and strategic thinker. An exceptional storyteller who can translate complex work into simple, powerful narratives. High attention to detail and a strong aesthetic sense. A genuine and demonstrable passion for social impact and public health.

Why Join HSNFT

• Be the Voice of a Movement:

  This is a unique opportunity to be the primary storyteller for a high-impact health model..

• Drive Innovation:

  Work at the intersection of public health, brand building, and cutting-edge technology.

• Create Measurable Impact:

  Your work will directly influence our ability to attract partners, secure funding, and grow our mission.

• Leadership Role:

  As a member of our core team, your voice and experience will directly influence the strategic direction of the organization.