Marketing Executive

This role is for one of the Weekday's clients

Salary range: Rs 800000 - Rs 1400000 (ie INR 8-14 LPA)

Marketing Executive

digital performance marketing and offline activations

store footfall and online sales.

Requirements

Key Responsibilities

Digital Performance Marketing

• Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.
• Manage monthly advertising budgets ranging from ₹5-10 lakh, with scope to scale up to ₹15-20 lakh based on performance.
• Drive strong conversion rates and ROAS targets of 3:1 or higher.
• Continuously test and optimize creatives, audiences, funnels, and messaging through A/B experiments.
• Monitor performance metrics and implement data-backed optimizations.
  

Offline Marketing & Activations

• Execute store launch campaigns and local marketing initiatives.
• Plan and manage BTL activities such as mall activations, trunk shows, influencer visits, and in-store events.
• Support festive and wedding-season campaigns to drive peak-period sales.
• Build and manage partnerships with event agencies, wedding planners, and local collaborators.
  

Campaign Coordination & Reporting

• Coordinate with internal teams including social media, design, and external vendors for seamless execution.
• Track and analyze key metrics such as ROAS, CPA, conversions, traffic, and footfall.
• Share weekly performance reports and insights with senior stakeholders.
  

Success Metrics

• Consistent improvement in ROAS and conversion performance within the first 6 months.
• Measurable growth in store footfall and online sales.
• Ability to independently manage and scale multiple campaigns simultaneously.
  

Candidate Profile

Required Experience & Skills

• 2-4 years of experience in performance marketing or campaign management.
• Strong hands-on experience with Meta Ads and Google Ads.
• Comfortable managing budgets and tracking ROI-driven metrics.
• Ability to handle both digital and offline marketing initiatives.
• Analytical, data-driven mindset with a strong focus on outcomes.
  

Preferred Background

• Experience in D2C, retail, jewelry, fashion, or lifestyle brands is an advantage.
• Exposure to omnichannel marketing environments.
  

Who This Role Is Not For

• Candidates with experience limited only to content or social media management.
• Those uncomfortable handling budgets, targets, and performance metrics.
• Professionals seeking a strictly fixed-schedule or low-ownership role.
• Candidates interested exclusively in digital-only or offline-only marketing.