Senior Executive - Brand Marketing (B2B)

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

• Create, curate, and manage high-quality B2B content for brand communication across websites, blogs, campaigns, and social media platforms.
• Plan and execute B2B brand marketing initiatives and campaigns aligned with business objectives.
• Manage and grow social media presence with a strong emphasis on LinkedIn marketing.
• Plan, execute, and monitor email marketing campaigns using Zoho Email Campaigns.
• Design marketing creatives using Canva and Adobe Creative Suite.
• Ensure a consistent brand tone, messaging, and visual identity across all communication channels.
• Collaborate with internal teams and stakeholders to plan and execute campaigns effectively.
  

Must-Have Skills

• Strong content creation and creative writing capabilities.
• Hands-on experience in B2B brand marketing.
• Proven experience managing social media platforms, especially LinkedIn.
• Proficiency in Canva, Adobe Creative Suite, and Zoho Email Campaigns.
• Ability to present content samples or a writing portfolio.
  

Good-to-Have Skills

• Basic understanding of SEO principles.
• Exposure to offline marketing activities and vendor coordination.
  

Experience Requirements

• 2-4 years of experience in a B2B marketing environment.
• Demonstrated experience in building and executing brand marketing campaigns.
• Clear understanding of campaign planning, execution, and performance outcomes.
  

Skills

• B2B Marketing
• Social Media Marketing
• Creative Writing
• Brand Marketing
• Marketing Campaigns
• SEO
• LinkedIn Marketing
• Canva