Marketing Executive

Suzva Software Technologies

2 - 7 years

2 - 7 Lacs

Bengaluru Karnataka India

Posted:16 hours ago| Platform: Foundit logo

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Skills Required

marketing marketing campaign atl marketing strategies btl marketing strategies strategic marketing

Work Mode

On-site

Job Type

Full Time

Job Description

Marketing Executive

Key Responsibilities:

Plan and execute
ATL (Above The Line)
and
BTL (Below The Line)
marketing campaigns
Coordinate
promotional events, in-store branding, and merchandising activities
Liaise with
vendors, agencies, and internal teams
to manage campaign deliverables
Conduct
market and competitor research
to identify trends and opportunities
Track, analyze, and report
campaign performance
and customer engagement metrics
Assist in content creation, digital presence enhancement, and lead generation initiatives
Support sales teams with marketing materials and activation efforts

Requirements:

Minimum 1 year of experience
in marketing
Strong understanding of
ATL & BTL strategies
Excellent communication, organizational, and vendor management skills
Proficiency in MS Office and basic digital marketing tools
Preferred Industry Background:
Retail, Apparel, FMCG, Hosiery
Must be
based in Mumbai
or
willing to relocate

Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field
Knowledge of regional marketing trends and consumer behavior in the retail/FMCG sector

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