Marketing Executive

Marketing Executive

In just a short time, we’ve sealed a 3-shark deal on Shark Tank India, partnered with Mouni Roy as our brand ambassador, ranked among the Top 100 shopping apps, and became the first saree brand on Quick Commerce. With bold moves and rapid growth, Sudathi is reshaping affordable ethnic fashion.

Marketing Executive

As a Marketing Executive at Sudathi, you’ll be a versatile player across all aspects of marketing. From running campaigns and creating content to optimizing performance and tracking analytics, this role demands creativity, adaptability, and a sharp focus on results. If you’re a marketing all-rounder who enjoys blending strategy with execution, you’ll fit right in.

Key Responsibilities

• Assist in planning, executing, and optimizing end-to-end marketing campaigns across digital platforms.
• Manage social media activities — content planning, posting, engagement, and community building.
• Support SEO and content marketing efforts with keyword research, blogs, and website optimization.
• Coordinate with designers and content teams to produce creative assets for ads, social posts, and campaigns.
• Track and report performance metrics using tools like Google Analytics, Ads Manager, and Search Console.
• Assist in influencer collaborations, festive campaigns, and culturally relevant initiatives.
• Contribute to email, SMS, and WhatsApp marketing campaigns with sharp copy and timely execution.
• Research competitor activities and market trends to keep Sudathi ahead of the curve.
• Ensure consistency in brand voice and messaging across all channels.
• Collaborate with product, sales, and operations teams to align marketing with business goals.

What We’re Looking For

• A marketing generalist who can handle a mix of strategy and execution.
• Someone who thrives in fast-paced, high-growth environments.
• A quick learner with strong problem-solving skills and adaptability.
• A creative thinker who’s also comfortable with numbers and analytics.
• A team player who can collaborate across departments.

Required Skills

• 1–3 years of experience in digital marketing, brand marketing, or related fields (freshers with strong portfolios may also apply).
• Working knowledge of SEO, social media marketing, paid ads, and content creation.
• Ability to use tools like Google Analytics, Search Console, Meta Ads Manager, Canva, or similar platforms.
• Strong communication skills — both written and verbal.
• Basic understanding of influencer marketing, email campaigns, and WhatsApp/SMS marketing.
• Organizational and project management skills with attention to deadlines.
• Experience in fashion, retail, or D2C brands is a plus.

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