Marketing Executive

Mercom India is a leading clean energy communications and research firm delivering cutting-edge market intelligence, India’s most-read clean energy news platform, and industry-defining events such as the Mercom India Renewables Summit and the C&I Clean Energy Meet. We are a trusted voice in India’s energy transition. Learn more at www.mercomindia.com.

Role Overview:

Marketing Executive

Responsibilities

• News & Newsletter Marketing

  : Promote Mercom India’s daily news and newsletters to expand subscriber base and engagement. Coordinate newsletter audience growth strategies and performance tracking—market advertisements across platforms.

• Subscriptions

  : Drive paid and free subscription campaigns for news and premium content. Manage onboarding, drip campaigns, and conversion optimization.

• Research Reports & Dashboards:

  Promote Mercom India’s research offerings, including market reports and dashboards, to drive sales and engagement.

• Events Marketing:

  Plan and execute marketing campaigns for Mercom India’s events, such as the Renewables Summit and C&I Clean Energy Meet, to maximize attendance and sponsorship opportunities.

• Campaign Execution

  : Manage end-to-end digital marketing across email, social media, web, and paid platforms. Coordinate with design and other teams for creatives and messaging.

• Content Creation:

  Write copies and create compelling marketing materials, including brochures, newsletters, and promotional content.

• Marketing Automation:

  Use tools such as Mailchimp, HubSpot, or equivalents to manage segmentation, email workflows, and campaign analytics.

• Collaboration:

  Work closely with cross-functional teams, including sales, editorial, and research, to align marketing strategies with business objectives.

• Performance Tracking:

  Analyze campaign KPIs, prepare reports, and recommend improvements to enhance reach and conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–5 years of experience in B2B marketing, preferably in media, SaaS, or events
• Working knowledge of email marketing platforms, CMS, and social ad tools
• Excellent communication skills and copywriting ability
• Proficiency in marketing analytics and reporting.
• Ability to work collaboratively in a fast-paced environment.