Job Summary:
We’re seeking a detail-oriented and data-driven Marketing Data Operations Specialist to join our fast-paced Marketing team. This role is critical in ensuring our go-to-market (GTM) systems are powered by clean, structured, and actionable data. You’ll play a key role in supporting demand generation and SDR teams by building high-quality prospecting lists, managing campaign workflows, automating processes, and maintaining database integrity across platforms like Salesforce, HubSpot, 6sense, ZoomInfo, LinkedIn Sales Navigator, and more. You will help unify and streamline marketing operations—enriching and segmenting leads, identifying high-intent accounts, automating lead flows, and optimizing outreach through accurate segmentation and integration. Your ability to clean, structure, and operationalize marketing data will directly impact pipeline growth, campaign efficiency, and team productivity.
Key Responsibilities:
- Enrich and validate contact data (email, phone, title, company) using ZoomInfo, 6sense, LinkedIn Sales Navigator, and other tools
- Segment leads into verticals and buyer personas based on ICP and firmographic criteria
- Maintain data quality in HubSpot through de-duplication, standardization, and removal of outdated or invalid leads
- Implement and enforce data hygiene best practices across platforms Marketing & Prospecting Data Operations
- Build targeted prospecting lists based on ABM intent signals from 6sense
- Identify high-intent accounts and research contacts using LinkedIn Sales Navigator, ZoomInfo, and 6sense
- Qualify and segment new leads/prospects based on ICP fit, engagement signals, and behavioral data
- Supply clean, segmented lead data to SDR and Demand Gen teams for outreach and campaign execution Campaign Workflow Execution & Automation
- Add new contacts into appropriate email tracks and SDR cadences
- Determine and assign leads to the correct outreach flows based on segmentation rules
- Support A/B testing of cadences and campaigns to optimize messaging and engagement
- Manage and troubleshoot lead scoring models, campaign logic, and CRM workflows
- Automate workflows between platforms (e.g., HubSpot ↔ Salesforce, 6sense ↔ Outreach) to streamline handoffs and reduce manual tasks
- Identify opportunities for automation across marketing operations and implement solutions to increase efficiency and scale Cross-Functional Collaboration
- Partner with SDRs, Demand Gen, Marketing Ops, and RevOps to ensure seamless data handoffs and integrated GTM execution
- Maintain reporting and dashboards on lead quality, campaign performance, and database health
- Collaborate on improving platform integrations and resolving system-level issues that hinder efficiency
Requirements
- 4+ years of experience in Marketing Operations, RevOps, Data Operations, or Sales/Marketing Systems
- Hands-on experience with: o Salesforce, HubSpot o 6sense, ZoomInfo, LinkedIn Sales Navigator o List building, segmentation, lead scoring, data hygiene, and enrichment
- Strong understanding of workflow automation and system integrations
- Experience identifying and implementing process improvements using automation tools and best practices
- Demonstrated ability to manage cross-platform data processes and troubleshoot technical issues Bonus Skills
- Experience with Gong, Chili Piper, Outreach, or other GTM tech tools
- Familiarity with ABM orchestration and campaign lifecycle management
- Prior experience supporting both SDR and demand generation functions directly
- Working knowledge of marketing automation platforms and workflow logic builders
Good to Have:
- Love organizing and enriching data to drive smarter, more targeted marketing
- Thrive on finding inefficiencies and automating repeatable workflows
- Enjoy solving operational challenges and building scalable processes
- Are curious, analytical, and passionate about go-to-market success through data and technology
About Aumni Techworks
Aumni Techworks, established in 2016, is a Software Services Company that partners with Product companies to build and manage their dedicated teams in India. So, while you are working for a services company, you are working within a product team and growing with them. We do not take projects and we have long term (open ended) contracts with our clients. When our clients sign up with us they are looking at a multi-year relationship. For e.g. Some of the clients we signed up 8 or 6 years, are still with us. We do not move people across client teams and there is no concept of bench. At Aumni, we believe in quality work, and we truly believe that Indian talent is at par with someone in NY, London or Germany. 300+ and growing.
Benefits:
- Our award-winning culture reminds us of our engineering days.
- Medical insurance (including Parents), Life and disability insurance
- 24 leaves + 10 public holidays + leaves for Hospitalisation, maternity, paternity and bereavement.
- On site Gym, TT, Carrom, Foosball and Pool table
- Hybrid work culture
- Fitness group / rewards
- Friday Socials, Annual parties, treks.
