Marketing Communications Manager

 Google AdWords Campaigns:  Develop and manage Google AdWords campaigns for all the units and cafes.  Monitor campaign performance, analyze key metrics, and make data-driven decisions to enhance campaign effectiveness.  SEO Strategy:  Establish and execute SEO strategies for all units and cafes to improve organic search visibility and drive website traffic.  Conduct site audits, keyword analysis, and on-page optimization to improve search engine rankings.  Stay updated on SEO best practices and algorithm changes to ensure continuous optimization.  Website Design and Execution:  Lead the design and execution of a comprehensive website for Dylan’s & ML05.  Collaborate with web developers and designers to create user-friendly, visually appealing websites that reflect our brand identity and offerings.  Ensure website content is optimized for SEO and aligns with overall marketing objectives.  Influencer Collaborations:  Identify and collaborate with 15 influencers each month to promote our units and cafes.  Develop influencer outreach strategies, negotiate partnerships, and oversee campaign execution.  Monitor influencer performance and engagement metrics to measure the success of collaborations.  Others:  Promote awareness of brand image internally and externally.  Develop and implement comprehensive digital marketing strategies to promote the hotel& brand, and increase online visibility.  Coordination with all the agency team.  Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)  Utilize digital analytics tools such as Google Analytics, Facebook Insights, and other relevant platforms. (prepare report and strategy accordingly) Show more Show less