At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
About Us
: The Alliances team partners with leading technology providers to drive business results by combining the right solutions with strong strategic relationships. The PwC AC teams for Alliances provides centralized operational support, enabling scalable, efficient delivery of alliance programs through process excellence, data management, and cross-functional collaboration.
The Opportunity
As a member of the Alliances Marketing team, you will play a key role in driving analytics, insight generation, and performance storytelling for Alliance marketing campaigns. Working cross-functionally with campaign leads and Alliance stakeholders, you will maintain dashboards, develop insights from campaign data, and provide visibility into marketing and sales funnel dynamics. This role is ideal for someone who enjoys diving deep into data, making sense of trends, and translating analytics into meaningful narratives for stakeholders across the business.
Responsibilities
Marketing Campaign Performance Analysis
- Monitor digital marketing KPIs across campaigns using Einstein Analytics, Salesforce, and Marketing Cloud
- Identify trends, performance drivers, and gaps across campaign types, channels, and audiences
- Conduct deep-dive analyses by sector, alliance, or tactic, highlighting top and low performing efforts
- Translate data into actionable marketing insights
Reporting and Dashboard Management
- Maintain and enhance campaign dashboards and reports using tools like Power BI, Einstein Analytics, or Excel
- Generate monthly and quarterly performance summaries for use in business reviews and executive reporting
- Compare results across multiple sources (e.g., Alliance Ops dashboards, campaign trackers) and flag discrepancies
Lead and Pipeline Insights
- Track campaign-driven Marketing Qualified Leads (MQLs) and their progression through the funnel in Sales Cloud
- Support tagging and attribution of contacts to opportunities, campaigns, or event participation
- Provide insights into pipeline health, lead quality, and buyer behavior trends
Collaboration and Communication
- Work closely with campaign managers, marketing leads to align on data capture requirements
- Translate complex analytics into clear, business-focused summaries for non-technical stakeholders
- Assist in preparing presentations and visuals for marketing leadership and alliance teams
Job Requirements And Preferences
Experience:
3–5 years in marketing analytics, campaign insights, or business intelligence roles
Education
and Qualifications:
Bachelor’s degree
Language:
English (Oral & Written)
Tools Proficiency
- Strong experience with Salesforce, Einstein Analytics, Excel, and Power BI
- Familiarity with Marketing Cloud, Workfront, or other marketing ops platforms a plus
- Basic understanding of data integration and campaign tracking practices
Soft Skills
- Collaboration & Teamwork: Works effectively in team environments, contributes to shared goals, and builds strong working relationships across functions and levels.
- Communication & Accountability: Communicates clearly and professionally, listens actively, and takes ownership of assigned tasks with reliability and follow-through.
- Adaptability & Growth Mindset: Demonstrates flexibility in dynamic environments, embraces feedback, and proactively seeks opportunities to learn and improve.
