Job
Description
Join one of Delhi’s most trusted diagnostic centers as we scale our patient-first, technology-forward brand into emerging localities. We are looking for a Marketing Manager who is not just a planner, but a doer , a thinker , and a brand champion . This role is your runway to redefine how healthcare brands connect with their communities — through grounded visibility, strategic partnerships, and digital-first engagement. Your Mission (Should You Choose to Accept It) Marketing here isn’t about selling — it’s about storytelling, trust-building, and category shaping. Brand Strategy & Planning : Build annual marketing calendars. Launch and execute localized campaigns — colony-specific promotions, camp partnerships, clinic tie-ups. Digital Presence Management : Ensure Google listings, website pages, and all digital profiles are compelling and current. Offline Advertising & Marketing : Find, think & choose avenues to position brand for engagement and identification. Creative Supervision : Work with designers and vendors to develop high-quality marketing collaterals (PPTs, standees, brochures, videos). Corporate & Camp Liaison : Partner with HR heads, RWAs, and corporate wellness teams to drive footfall and patient loyalty. Public Relations : Build and maintain relationships with journalists and editors. Pitch story ideas and ensure feature articles, press mentions, and authored pieces position the brand positively in the public eye. Internal Collaboration : Interface with leadership to propose, budget, and evaluate brand initiatives — and yes, debate them analytically. Measurement & Feedback : Use basic analytics to monitor outcomes and refine actions. Ideal Candidate MBA in Marketing, with 2–5 years’ experience in FMCG, healthcare, wellness, consumer goods, or services. Strong command over PowerPoint, storytelling, and visual persuasion . Demonstrated hands-on involvement in on-ground activations , digital marketing coordination , and media relations . Street-smart and corporate-polished — someone who can run a colony-level campaign and then pitch a budget to the CEO. Self-driven, curious, and hungry to learn healthcare marketing from the ground up. AI literate - someone who knows some basics of AI & AI tools and can use it as an efficient friendly colleague to expedite things. Why Join Dr. Bhasin’s Lab? Legacy + Growth : Over 25 years of clinical trust. Now entering an exponential visibility phase with a defined future vision. No Bureaucracy : Direct access to leadership. You’ll be heard, challenged, trusted and allowed to fail till you succeed as long as you are focused, dedicated & honest. Platform to Innovate : Bring your ideas to life with real impact. No big-agency layers, just results. Culture : Sharp thinking. Empathetic leadership. And a team that celebrates meaningful work. The Industry Opportunity India’s diagnostics industry is valued at over ₹1 lakh crore and growing at 14% CAGR. It is a good industry to onboard and most companies in the industry have delivered steady ggrowth to employees with high retention rates. Application Process Let's discuss this!!!! Apply with a brief introduction, we will talk, if we both would like to take it forward then will ask you for a thought over very small project or a pitch deck. Finally, a F2F interview will also be done to seal the deal. We want thinkers, not just talkers. Compensation : Fixed : 3.6L to 5.4LPA Variable : Performance bonus will be discussed with final packages and also eveolve as we go. Show more Show less
