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Job Summary: We’re looking for a tech-savvy Marketing Automation Specialist to execute and optimize our email programs, with a strong focus on using automation and AI to drive performance. You’ll own the setup, testing, and optimization of our campaigns, and help integrate personalization into our customer journeys. What you've to do: Identify existing or net-new marketing use cases where AI (agents, prompts, systems, tools, etc.) have the opportunity to improve the efficiency, personalization, and/or effectiveness of our content, lead generation assets, and overall marketing campaigns Support overall AI adoption, training, and ensuring smooth integration of AI tools and projects into existing marketing workflows Conduct ongoing ROI and business reporting to learn and optimize strategies, as well as educate the Marketing team Collaborate with the Demand Generation, Marketing Ops, Product Marketing, and Content teams to identify opportunities where AI can empower our teams and unlock growth, while maintaining high quality standards Use knowledge of AI tools, popular LLMs, and effective prompting to create internal AI solutions based on these opportunities Establish and maintain a prompt engineering playbook, documenting tested prompts, effective structures, and user guidelines to ensure consistent output across teams and use cases Constantly research and test new external tech and vendors to stay ahead of industry trends and improve our AI impact Provide reporting on key metrics such as efficiency and ROI improvements Work Experience What you have done: 5+ years of experience in digital marketing, product marketing, or marketing operations Expertise in Hubspot and Salesforce 3-5+ year of experience & demonstrated expertise with AI tools (ChatGPT, Perplexity, Claude, Persado, etc.) for marketing use cases: Prompting experience with Claude, ChatGPT, Perplexity Integrating third party APIs into relevant LLMs and no/low-code platforms Working with common web development technologies, languages, and frameworks Demonstrated record of developing agents or other AI apps, creating and refining effective prompts for specialized use cases and a deep, technical understanding of popular AI tools and LLMs - and how to use to their full potential Excellent communication, time management, and detail-oriented skills Organized and able to work on a variety of projects at one time Learned to love and thrive in chaotic-paced, highly collaborative environments Demonstrated that running through walls to overcome challenges and blockers is fun, exciting, and expected of themselves and their teammates An innate drive to be curious, learn, and apply those learnings in their day-to-day Passionate about being hands-on in their contribution and team execution Show more Show less
