Marketing Automation Specialist

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• Marketing Automation Strategy
• Implement and optimize automation tools for email, WhatsApp, SMS, and CRM marketing.
• Develop strategic automation roadmaps aligned with campaign goals and customer lifecycle stages.
• Lead Generation & Nurturing
• Design and deploy automated funnels to capture, segment, and nurture leads.
• Implement drip campaigns to move leads through the funnel toward conversion.
• Campaign Management
• Plan, execute, and monitor automated marketing campaigns across email and WhatsApp.
• Ensure timely execution of promotional and lifecycle campaigns.
• Customer Journey Optimization
• Map and automate customer journeys to enhance personalization and engagement.
• Use behavioral triggers and segmentation to tailor content.
• Data & Performance Analytics
• Track and analyze performance metrics (e.g., open rates, CTR, conversions, bounce rates).
• Create monthly performance reports and derive actionable insights.
• Integration & CRM Management
• Ensure smooth integration between marketing automation tools and CRM platforms (e.g., Zoho, HubSpot).
• Maintain accurate contact records and segmentations within CRM.
• A/B Testing & Optimization
• Run A/B tests on subject lines, content, CTAs, and send times.
• Implement optimizations based on test results to improve ROI.
• Cross-Team Collaboration
• Coordinate with content, design, tech, and sales teams to align messaging and ensure campaign success.
• Participate in regular strategy and performance review meetings.
• Compliance & Deliverability
• Ensure all communications comply with GDPR, WhatsApp policies, and other data protection norms.
• Monitor email and WhatsApp deliverability metrics and take corrective actions as needed.