Marketing Automation Specialist

Role & responsibilities

Key Responsibilities

Marketing Automation & Campaign Management:

Build, monitor, and optimize HubSpot workflows, drip campaigns, and newsletters.

Automate lead routing, scoring, segmentation, and CRM enrichment using HubSpot and Clay. Manage AI-driven campaign personalization for improved engagement.

CRM & Lead Management:

Ensure CRM hygiene with automated deduplication and data enrichment. Use Clay to maintain accurate and complete lead data. Collaborate with sales for seamless lead handover and follow-up.

Digital & Content Automation:

Automate social media scheduling and content distribution across channels. Repurpose blogs into multi-format assets (videos, carousels, newsletters) using AI tools. Execute event-triggered workflows (registrations, reminders, nurturing).

Reporting & Analytics:

Generate automated dashboards and reports on campaign performance, conversions, and ROI. Conduct A/B tests on emails, landing pages, and workflows. Provide insights to optimize future campaigns.

Innovation & Strategy:

Identify opportunities to automate manual marketing tasks. Research and implement new AI tools and automation platforms. Partner with Sales Development Team to create personalized campaigns at scale.

Key Skills & Qualifications

• 3-5 years of experience in marketing automation, CRM, or digital marketing.
• Strong hands-on expertise with HubSpot Marketing and Sales Hub.
• Familiarity with Clay, HubSpot, Canva, Gamma, Copy.ai, and other AI-driven marketing tools.
• Proven track record in data-driven marketing, lead nurturing, and segmentation.
• Strong analytical skills with ability to build and interpret dashboards.

Excellent communication, collaboration, and problem-solving skills