Marketing Automation Specialist

As a Marketing Automation Specialist at Tussle Digital in Gurugram, your role will involve developing, implementing, and managing marketing automation campaigns to generate leads and analyze marketing metrics. You will be responsible for setting up and optimizing automation workflows, monitoring campaign performance, and conducting web analytics to enhance marketing strategies. Collaboration with various teams to support marketing objectives and drive business growth will be a key aspect of your day-to-day tasks. Key Responsibilities: - Develop, implement, and manage marketing automation campaigns - Analyze marketing metrics to generate leads - Set up and optimize automation workflows - Monitor campaign performance - Conduct web analytics to enhance marketing strategies - Collaborate with various teams to support marketing objectives and drive business growth Qualifications: - Proficiency in Marketing Automation and Marketing Analytics - Experience in Lead Generation and Marketing techniques - Skilled in Web Analytics tools - Strong analytical and problem-solving abilities - Excellent verbal and written communication skills - Ability to work on-site in Gurugram - Bachelor's degree in Marketing, Business, or related field - Experience with CRM platforms and eCommerce systems is a plus Join Tussle Digital, a leading digital marketing agency based in Sydney, Australia, specializing in Web, Online Marketing, Digital Marketing, and E-Commerce Solutions. The company is committed to maintaining transparency, persistence, mutual trust, and integrity with clients and partners. Tussle Digital's experts manage Google Ads, Bing Ads, and Social Media Marketing, and handle eCommerce platforms such as Shopify, Magento, and WooCommerce.,