Marketing Associate

We’re Hiring: Marketing Associate | Physics Wallah (PW)

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About Physics Wallah

Physics Wallah (PW) is India’s leading EdTech company, empowering students across the country through accessible and high-quality education. From offline centers to online platforms and hybrid learning models, PW continues to transform the education landscape at scale.

About the Role

We are looking for a dynamic and result-oriented Marketing Associate / Senior Associate to join our Bengaluru team. This role is ideal for someone who can plan and execute on-ground marketing activities, drive brand visibility, work with schools and local partners, and support strategic marketing initiatives.

Primary Responsibilities

• Plan, execute, and optimize marketing campaigns across various channels to support business goals

• Conduct market research and competitor analysis to identify trends and opportunities

• Support the creation and execution of marketing strategies for brand positioning and student outreach

• Track and report campaign performance with clear metrics and ROI

• Collaborate with cross-functional teams to maintain consistent brand messaging

Secondary Responsibilities

• Conduct school visits and interact with tuition teachers to promote PW initiatives

• Organize and manage canopy activities, leaflet distribution, and outreach drives

• Participate in on-ground events around schools, colleges, and coaching centers

• Build strong relationships with school administrators, teachers, tuition centers, and academic partners

• Attend and represent PW at school and college events, including annual functions and pre-exam interactions

• Collect and upload data into the system accurately for reporting and analysis

Key Skills & Competencies

• Strong communication and interpersonal skills

• Ability to build relationships with multiple stakeholders

• Hands-on experience in field marketing and on-ground promotional activities

• Analytical mindset with the ability to measure and improve marketing efforts

• Self-motivated, proactive, and comfortable with fieldwork

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)

• 1–4 years of experience in Marketing, Field Marketing, or Brand Promotion (EdTech experience preferred)

• Proven experience in campaign execution and stakeholder engagement

Why Join Us?

At Physics Wallah, you’ll be part of one of India’s fastest-growing and most influential EdTech brands. This role offers strong exposure to both strategic marketing and field execution, along with excellent opportunities for learning and career growth.

Interested candidates can share their CV at: vanshika.kapoor@pw.live

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