Marketing Associate

About Nat Habit:

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Position Overview

Marketing Associate

acquisition, sampling, cross-sell, retention, channel partnerships

brand-led growth marketing

Key Responsibilities

Brand-Led Growth & Cross-Sell

• Assist in planning and executing large-scale

  sampling programs

  for cross-sell, new user acquisition, and retention across D2C, Amazon, Myntra, FirstCry, Instamart, etc.
• Support

  brand storytelling

  in initiatives like collectible postcards, habit-building flyers, ingredient-based creatives, and more.
• Work on building differentiated

  acquisition journeys

  via content, influencer, and commerce channel tie-ups.

Performance x Brand Projects

• Coordinate with design, media, and category teams to create brand-aligned communication for

  retargeting ads

  , emailers, landing pages, and product bundles.
• Support

  marketing cost and ROI improvement projects

  through cohort-based campaign fixes and conversion communication revamps.
• Track and report performance of all campaigns using brand lenses (e.g. message consistency, creative recall, cohort stickiness).

New Channel & Experimentation Support

• Assist in launching experimental brand initiatives across new platforms and channels (e.g. postcard collectibles, WhatsApp journeys, affiliate campaigns, community voting modules, etc.).
• Contribute to cross-platform campaign execution- quick-commerce, marketplaces, D2C.

Project Management

• Maintain trackers, update reports, and ensure seamless coordination across internal and external teams (creative, ops, performance, channel partners).
• Assist in campaign planning calendars and post-campaign reporting decks.

Skills & Qualifications

• Bachelor’s or Master’s degree (1–3 years of experience)
• Interest in both

  brand marketing

  and

  performance thinking

• Strong understanding of consumer psychology and creative storytelling
• Analytical mindset with basic proficiency in Excel/Google Sheets; comfort with performance metrics a bonus
• Highly organized with strong ownership and bias for execution
• Collaborative, curious, and willing to experiment and learn

Work Location:

Website:

Instagram: