Job
Description
Key Responsibilities: Campaign & Content Development Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging. Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies. Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies. Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content. Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact. Sales & Product Team Collaboration Support product launches with messaging frameworks, competitive positioning, and enablement materials. Collaborate with sales, product, and customer success teams to understand solution value and use cases. Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts Digital & Demand Generation Support Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels. Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy. Content Management & Operational Support Assist in organizing and maintaining content repositories for internal and external stakeholders. Ensure alignment of marketing assets with IVP’s brand, tone, and visual identity. Manage the production calendar for campaign deliverables and content publishing. Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth. Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas. Skills & Qualifications: Post Graduate/Master's degree in Marketing or a related field. 1–3 years of experience in B2B marketing, preferably in SaaS, fintech, or enterprise tech. Strong written and verbal communication skills; ability to write compelling, professional content. Experience with tools like HubSpot, LinkedIn Campaign Manager, and Google Analytics is a plus. Ability to collaborate cross-functionally and manage multiple priorities in a fast-paced self directed, learning-oriented environment. Data-driven mindset with a curiosity for customer insights and campaign performance. Proactive mindset with a willingness to take on new challenges and support evolving team needs. Roles and Responsibilities Campaign & Content Development Conduct in-depth research into target personas, industry segments, and buyer roles to create insight-driven messaging. Assist in developing and executing targeted cross-sell and upsell marketing campaigns aligned with sales and account-based strategies. Support the development and execution of marketing campaigns for prospects aligned with target personas and firm strategies. Assist in the creation of product-focused assets, including sales collateral, email sequences, whitepapers, case studies, and landing page content. Contribute to creative brainstorming sessions, messaging drafts, and testing ideas to improve campaign impact. Sales & Product Team Collaboration Support product launches with messaging frameworks, competitive positioning, and enablement materials. Collaborate with sales, product, and customer success teams to understand solution value and use cases. Help identify feedback loops and gather insights from internal stakeholders to optimize go-to-market efforts Digital & Demand Generation Support Coordinate with the digital marketing and demand generation teams to ensure timely execution of campaigns across email, web, social, and paid channels. Track campaign performance and assist in analyzing key metrics to inform improvements and future strategy. Content Management & Operational Support Assist in organizing and maintaining content repositories for internal and external stakeholders. Ensure alignment of marketing assets with IVP’s brand, tone, and visual identity. Manage the production calendar for campaign deliverables and content publishing. Pitch in on special projects, team initiatives, and time-sensitive tasks as needed based on business priorities and bandwidth. Embrace opportunities to contribute across various marketing functions, including campaign content, events, and analytics, gaining exposure to multiple areas.
