Marketing Associate

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.

Job Details

Base Location :-

Department

Working Mode

Experience

Qualification :-

Reporting

CTC

Level

Key Responsibilities

1. Campaign Execution & Growth

· Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, YouTube, and more).

· Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns.

· Monitor campaign performance and provide actionable insights to improve ROI.

2. Social Media & Community Engagement

· Manage day-to-day engagement and growth across Amrutam’s social platforms (Instagram, LinkedIn, YouTube, etc.).

· Conceptualize and execute campaigns aligned with cultural moments, trends, and brand storytelling.

· Engage and grow Amrutam’s community through polls, quizzes, and interactive formats.

3. Influencer & Partnerships

· Identify, onboard, and manage influencer/creator collaborations.

· Track performance of barter and paid campaigns, ensuring ROI and long-term relationships.

· Support in PR activities, partnerships, and cross-brand collaborations.

4. CRM & Retention Marketing

· Support execution of WhatsApp, email, and SMS campaigns to drive engagement and repeat purchases.

· Coordinate with product/CRM teams to run loyalty, referral, and festive campaigns.

· Track retention, repeat order rate, and engagement metrics.

5. Analytics & Reporting

· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).

· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.

5. Analytics & Reporting

· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).

· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.

· Share weekly/monthly performance reports with actionable recommendations.

Skill Requirements

1. 2–4 years of experience in digital marketing, brand marketing, or D2C/e-commerce marketing.

2. Hands-on experience with social media marketing, content creation, and campaign execution.

3. Familiarity with digital ads (Meta, Google) and analytics tools.

4. Creative mindset with a data-driven approach to testing and optimization.

5. Strong communication and collaboration skills.

6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus.Knowledge of SEO, SEM, and conversion rate optimization is a plus.

Required Technical Knowledge

Must-have familiarity