Graphic Designer

Company: Amrutam

Location: Gwalior

Company Description

Amrutam is a global Ayurvedic lifestyle brand dedicated to making Ayurveda accessible, authentic, and contemporary. We provide holistic solutions for health, wellness, and beauty through products like Ayurvedic Malts, natural personal care, and wellness items. Each formulation is crafted using textbook-authentic methods at our own manufacturing facility. Beyond products, Amrutam fosters a community committed to mindful living with online Ayurvedic consultations, educational content, and a wellness ecosystem. We aim to make Ayurveda a household practice worldwide and are trusted by over 5,00,000 customers globally.

Role Overview

As a Graphic Designer, you will be responsible for conceptualising and creating compelling visuals for Amrutam’s marketing campaigns, social media, website, packaging, and other brand assets. Your designs will help build a strong brand identity, drive engagement, and make Ayurveda more relatable for modern audiences.

Key Responsibilities

1. Creative Design & Visual Storytelling

• Design engaging creatives for digital platforms — social media, website, app, email, and WhatsApp.
• Support product launches and campaigns with fresh, impactful visuals.
• Develop brand-consistent graphics, illustrations, and templates.

2. Marketing Collaterals

• Create marketing assets such as banners, posters, presentations, infographics, and event creatives.
• Work closely with marketing teams to bring campaign ideas to life visually.
• Support influencer and partnership campaigns with customized design requirements.

3. Branding & Packaging

• Assist in the design of product packaging and offline marketing materials.
• Ensure all visual communication aligns with Amrutam’s brand guidelines and Ayurvedic essence.

4. Collaboration & Innovation

• Collaborate with content, marketing, and product teams to brainstorm and execute creative ideas.
• Stay updated with design trends, cultural moments, and digital innovations to keep Amrutam’s design fresh and aspirational.
• Maintain and manage creative asset libraries for easy team access.

What we are looking for

• Freshers to 2 years of experience in graphic design (internship/project experience also considered).
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or tools like Figma, Canva.
• Strong portfolio showcasing design skills, creativity, and storytelling ability.
• Understanding of design principles, typography, and colour theory.
• Ability to balance creativity with functionality, ensuring designs drive engagement and conversions.
• Passion for Ayurveda, wellness, and purpose-driven branding is a plus.

Skills

:

Good-to-have: After Effects/Premiere Pro for motion graphics, basic video editing, and UI/UX knowledge.

Why Join Us

• Opportunity to shape the visual identity of a fast-scaling Ayurvedic D2C brand.
• Work on diverse design projects across digital, social, and offline platforms.
• Collaborative, creative, and impact-driven culture.