Application Marketing Associate

About Us

Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place. 

Job Details

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Key Responsibilities

1. Drive App Installs

• Plan and execute paid user acquisition campaigns across Meta Ads, Google App Campaigns, Apple Search Ads, and other relevant platforms.
• Optimize App Store Optimization (ASO) to increase organic visibility and downloads.
• Collaborate with content team to leverage influencers, content creators, and affiliates to drive app installs

2. Boost App Engagement

• Implement push notification, in-app messaging, and WhatsApp/email journeys to engage users.
• Work with design/content teams to create high-converting creatives and campaigns.
• Track and improve Day 1, Day 7, Day 30 retention through personalized engagement strategies.

3. Drive App Revenue (E-commerce + Consultations)

• Run retargeting and re-engagement campaigns to convert users into paying customers.
• Scale E-commerce revenue by driving product discovery, cart conversions, and repeat purchases.
• Grow Consultation bookings by promoting Amrutam’s free and paid Ayurvedic consultations via campaigns, in-app placements, and personalized communication.
• Collaborate with product and CRM teams to design offers, loyalty programs, and gamified experiences.
• Monitor key metrics like ARPU, ROAS, consultation conversion rates, and CAC:LTV ratio, and optimize for sustainable growth.

Skill Requirements

1. 1–3 years of experience in digital/app marketing (D2C/e-commerce/consumer tech preferred).

2. Hands-on experience with Meta Ads, Google Ads (UAC), ASO, and analytics tools (Firebase, AppsFlyer, Adjust, or similar).

3. Strong understanding of app funnels (Install → Activation → Retention → Revenue).

4. Creative mindset with the ability to test, analyze, and optimize campaigns.

5. Passion for Ayurveda, wellness, and consumer-first marketing is a plus. 

Required Technical Knowledge

1. Must-have familiarity: Firebase, AppsFlyer/Adjust, MoEngage/CleverTap, Google & Meta Ads.

2. Good-to-have: WebEngage, Branch.io, OneSignal, ASO tools like AppTweak/Data.ai.