Marketing and Funnel Specialist (Virtual Employee)

Marketing and Funnel Specialist (Virtual Employee)
Chennai, India

Are you passionate about architecting high-performing marketing funnels and driving impactful digital advertising outcomes? Do you thrive at the intersection of marketing technology, automation, and performance data? We’re looking for a Digital Advertising & Funnel Specialist to help us scale intelligent, automation-driven marketing strategies for both internal growth and client-facing programs.

About the Job:
To architect and optimize high-performing marketing funnels and support digital advertising initiatives that drive measurable lead generation and client acquisition outcomes. The Digital Advertising and Funnel Specialist acts as a subject matter expert in GoHighLevel and complementary platforms, enabling scalable, automation-powered marketing for internal growth and client-facing programs. As part of Vendasta’s AI-forward marketing team, this role also helps evolve our funnel strategies through smart automation, AI tools, and iterative testing to deliver improved marketing ROI. Your Impact:

As a Marketing and Funnel Specialist you'll work with Marketing and cross-functional teams to:

• Design, build, and iterate multi-step marketing funnels using GoHighLevel and other automation platforms.
• Align funnel architecture with campaign objectives and client value propositions.
• Optimize user flow across landing pages, forms, CTAs, and follow-ups using performance data and testing.
• Develop, deploy, and optimize automated email and SMS campaigns.
• Handle segmentation, dynamic content, A/B testing, and deliverability best practices.
• Ensure compliance with privacy standards such as CAN-SPAM, GDPR, and TCPA.
• Assist with building, launching, and reporting on paid digital campaigns (Google Ads, Meta).
• Translate ad insights into funnel refinement recommendations.
• Collaborate on creative iterations to improve campaign performance.
• Track and report funnel KPIs including conversion rates, engagement, and cost-per-lead metrics.
• Conduct structured A/B tests on funnel elements and campaign assets.
• Share insights and iterate based on real-world results.
• Partner with Account Managers, Media Specialists, and Design to ensure campaigns are cohesive, on-brand, and results-oriented.
• Actively contribute to strategy sessions, retrospectives, and planning sprints.

What you bring to the table:

• 2+ years’ experience with GoHighLevel or similar funnel/campaign platforms
• Hands-on knowledge of email/SMS marketing automation and compliance\
• Proficient in data interpretation, campaign analysis, and reporting
• Strong written communication, attention to detail, and organizational ability
• Comfortable working remotely and cross-functionally in a fast-paced team
• Experience with paid media (Google, Meta/Facebook Ads)
• CRM or lead nurturing platform experience (GoHighLevel preferred)
• Skilled in funnel troubleshooting, testing hypotheses, and data-driven decision-making
• Growth mindset and adaptability to emerging marketing technologies

About Vendasta
We help businesses get more customers. And keep them. We’re on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. At Vendasta, you’ll be part of something ambitious: helping bring AI transformation to local businesses at scale. As a team member, you’ll enjoy:

• Competitive health benefits, flex time, and annual work-from-anywhere options
• Equity opportunities and a chance to directly shape our AI future
• A vibrant workplace culture that embraces experimentation, thought leadership, and continuous learning
• A place where building AI isn’t just a buzzword, it’s the core of everything we do

Perks:

Join the Vendasta team, where your well-being and growth come first. Step into a workplace that blends competitive health benefits with true flexibility, including flex time and an annual work-from-anywhere policy. Take ownership of your future with our Employee Options Program, and enjoy the little things, like daily snacks, a vibrant cafeteria, and catered Friday lunches at our offices. Invest in your growth through education reimbursement, in-house learning opportunities, and a suite of leadership development programs. We’re driven by our values; Drive, Innovation, Respect, and Agility, and it shows in everything we do. Give back through community initiatives and volunteer opportunities, and build more than just a career, build a life you love. At Vendasta, you’ll find the support, the challenge, and the culture to thrive. Discover your potential. Make an impact. Grow with us.

Discover your potential. Build something that matters.

Help us lead the AI revolution from right here in Chennai.