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Marketing Analytics Consultant

Marketing Analytics Consultant

Growth Witch

3 years

0 Lacs

india

Posted:1 day ago| Platform:

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Skills Required

marketing analytics consulting data strategy automation optimization analyze visualize reporting looker hubspot tracking audit connect reports logic zapier visualization storytelling communication documentation sql pipeline html css engagement

Work Mode

Remote

Job Type

Part Time

Job Description

Location:

Engagement:

Start:

About Us

Marketing Analytics Consultant

Role Overview

You will manage the setup, optimization, and reporting infrastructure for Google Analytics, Looker Studio, HubSpot, Emarsys, and Constant Contact. The ideal candidate combines technical expertise with strategic marketing understanding. You should be able to build dashboards, implement reliable tracking systems, and identify performance opportunities based on data.

Key Responsibilities

Audit and optimize Google Analytics 4 tracking and event structures.
Build and maintain Looker Studio dashboards for cross-channel performance reporting.
Connect data from HubSpot, Emarsys, and Constant Contact into unified dashboards.
Define and manage consistent UTM tagging frameworks for campaigns.
Create automated reports that deliver insights for internal and client teams.
Improve attribution logic and ensure data accuracy across platforms.
Provide strategic recommendations based on analytics and performance trends.

Requirements

Proven experience with Google Analytics 4 and Looker Studio (minimum 3 years).
Strong working knowledge of HubSpot reporting, Emarsys analytics, or similar tools.
Understanding of email campaign tracking, attribution, and conversion funnels.
Experience connecting APIs or third-party data tools such as Supermetrics, Zapier, or n8n.
Excellent data visualization, reporting, and storytelling skills.
Strong communication and documentation habits for cross-functional collaboration.

Nice to Have

Basic SQL or BigQuery experience for advanced Looker Studio integrations.
Familiarity with UTM automation or data pipeline tools.
Knowledge of HTML or CSS for light tracking tag adjustments.

Engagement Details

Part-time, approximately 10–20 hours per week
Flexible hours and remote work
Ongoing consulting engagement based on performance
Competitive hourly rate (USD or INR equivalent)

Screening Question:

What hourly rate and weekly availability can you offer for an ongoing consulting role?

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Marketing Analytics Consultant