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LatentView Analytics
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Marketing Analytics Consultant

Marketing Analytics Consultant

LatentView Analytics

8 years

6 - 8 Lacs

chennai

Posted:2 weeks ago| Platform: GlassDoor logo

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Skills Required

marketing analytics mapping segmentation consulting discovery drive development prospecting strategies engagement communication presentation management diversity

Work Mode

On-site

Job Type

Part Time

Job Description

Job Summary

LatentView Analytics is seeking a Marketing Analytics Consultant to lead our Customer Analytics Practice. The role requires deep expertise in customer analytics, including omni-channel customer journey mapping, segmentation, propensity modeling, CLTV, churn analytics, and cross-sell/up-sell analytics. The candidate must bring strong consulting experience, with a proven ability to front-end client engagements, lead problem discovery workshops, and drive business growth.

Roles and Responsibilities

Lead and expand the Customer Analytics Consulting practice at LatentView.
Drive business development through prospecting, nurturing, and converting new clients.
Facilitate and lead client workshops and problem discovery sessions (preferably on-site).
Collaborate with entity leaders, growth teams, and pre-sales to co-create and promote solutions.
Build senior-level client relationships to uncover opportunities and foster partnerships.
Develop and implement GTM strategies supported by impactful sales assets (decks, one-pagers, thought leadership).
Drive revenue growth by identifying and pursuing new opportunities through competitive intelligence and market analysis.

Required Skills

8–12 years of analytics experience with 5+ years in customer analytics consulting.
Strong expertise in customer journey analytics, segmentation, propensity models, CLTV, churn, and cross-sell/up-sell analytics.
Proven track record in client engagement, pitching, and discovery workshops.
Experience in analytics sales, business development, and consultative solutioning.
Excellent communication, presentation, and stakeholder management skills.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Job Snapshot

Updated Date

01-09-2025

Job ID

J_4043

Location

Chennai, Tamil Nadu, India ..+ 1

Experience

8 - 12 Years

Employee Type

Permanent

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Marketing Analytics Consultant