Marketing Analytics Consultant

As a Marketing Analytics Consultant at LatentView Analytics, you will be responsible for leading the Customer Analytics Practice. Your role will involve utilizing your expertise in customer analytics, such as omni-channel customer journey mapping, segmentation, propensity modeling, CLTV, churn analytics, and cross-sell/up-sell analytics. It is essential that you have a strong background in consulting, as you will be expected to engage with clients, conduct problem discovery workshops, and drive business growth. **Key Responsibilities:** - Lead and expand the Customer Analytics Consulting practice at LatentView. - Drive business development by prospecting, nurturing, and converting new clients. - Facilitate and lead client workshops and problem discovery sessions, preferably on-site. - Collaborate with entity leaders, growth teams, and pre-sales to co-create and promote solutions. - Build senior-level client relationships to identify opportunities and foster partnerships. - Develop and implement GTM strategies with impactful sales assets such as decks, one-pagers, and thought leadership. - Drive revenue growth by identifying and pursuing new opportunities through competitive intelligence and market analysis. **Qualifications Required:** - 8-12 years of analytics experience with at least 5 years in customer analytics consulting. - Strong expertise in customer journey analytics, segmentation, propensity models, CLTV, churn, and cross-sell/up-sell analytics. - Proven track record in client engagement, pitching, and discovery workshops. - Experience in analytics sales, business development, and consultative solutioning. - Excellent communication, presentation, and stakeholder management skills. In addition to the above details, the job location for this position is in Chennai, Tamil Nadu, India.,