189 Customer Analytics Jobs

About The Role Skill required: Marketing Operations - Campaign Management Designation: Campaign Strategy Specialist Qualifications: Master of Business Administration Years of Experience: 7 to 11 years What would you do? Responsible for developing and executing comprehensive marketing campaigns by analyzing market trends, identifying target audiences, selecting appropriate channels, content, setting measurable goals, and overseeing the implementation of strategies to achieve specific business objectives, often involving close collaboration with cross-functional teams to optimize campaign performance across various platforms. Key responsibilities of a campaign strategist might include:Strategy development:Creating detailed campaign strategies aligned with business goals, including target audience identification, messaging development, channel & content selection, and budget allocation. Market analysis:Researching market trends, competitor activity, and customer insights to inform campaign strategy. Campaign planning and execution:Overseeing the development and implementation of marketing campaigns Data analysis and reporting:Monitoring campaign performance metrics, analyzing data to identify areas for optimization, and presenting insights to stakeholders. Collaboration:Working closely with cross-functional teams like MOC, LOC, analytics and tech to ensure campaign alignment and success. Creative development:Providing input on campaign creative assets to ensure they resonate with the target audience and align with brand messaging. Thought Leadership:Demonstrate thought leadership, drive value for client and provide solutions across the full spectrum of campaign strategy and management Team Management:Manage a team of analysts. Responsible for mentoring, planning career growth for the resources Required skills for a campaign strategist:Marketing expertise:Strong understanding of marketing principles, including customer segmentation, brand positioning, and marketing funnels. Strategic thinking:Ability to develop comprehensive campaign strategies with clear objectives and measurable outcomes. Data analysis skills:Proficiency in using data analytics tools to measure campaign performance and make data-driven decisions. Communication skills:Excellent written and verbal communication skills to effectively convey campaign ideas and collaborate with cross-functional teams. Project management skills:Ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively. What are we looking for? Campaign StrategiesAnalytics StrategyMarketing Research AnalysisBusiness Data AnalysisAgile Project ManagementExpected Candidate Profile Total 10-12 years of relevant experience in campaign strategy and execution, including 2-4 years experience leading / managing a team of diverse skill-sets, and in client handling / client facing roles Strong data analysis skills and ability to generate the data driven insights for specific business/client contexts Prior experience in project management/consulting is highly desirable MBA or equivalent from a reputable school / program Candidate should have hands on work experience with campaign strategy and management Strong knowledge of digital marketing, customer analytics, content, creatives and marketing technology Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Master of Business Administration

Lead solution scoping and development to drive Enterprise Analytics team s partnership with Business teams across Tesco to enable data driven decisions and deliver on organizations key strategic priorities In this job, I m accountable for: Following our Business Code of Conduct and always acting with integrity and due diligence and have these specific risk responsibilities: Represent Talent Acquisition in all forums/ seminars pertaining to process, compliance and audit Perform other miscellaneous duties as required by management Driving CI culture, implementing CI projects and innovation for withing the team Engaging with business & functional partners to understand business priorities, ask relevant questions and scope same into a analytical solution document calling out how application of data science will improve decision making In depth understanding of techniques to prepare the analytical data set leveraging multiple complex data set sources Building Statistical models and ML algorithms with practitioner level competency Writing structured, modularized & codified algorithms using Continuous Improvement principles (development of knowledge assets and reusable modules on GitHub, Wiki, etc) with expert competency Building easy visualization layer on top of the algorithms in order to empower end-users to take decisions - this could be on a visualization platform (Tableau / Python) or through a recommendation set through PPTs Proactively driving consumption of solutions developed by the team and owning the initiative to identify and address areas of improvement in the larger Tesco business Keeping up-to-date with the latest in data science and retail analytics and disseminating the knowledge among colleagues Mentoring and leading a small team of Applied Data Scientists to deliver high impact analytics projects

HR/FM/JD/01 Position Title AGM Property Management Department: Commercial Office Division Business Unit: Facilities Management Location: Grade / Level Operational Reporting Functional reporting Detailed Responsibilities Responsibilities To hold Site leadership role and part of the core team of company, take strategic, contingency, and important decisions. The position has the responsibility to handle complete gamut of Property Facility Management for Commercial Office Spaces in the complex & committed towards the Office Clients’ all round satisfaction. Monitoring, designing & establishment of process for the Commercial Offices PM-FM Operations Will be responsible for service delivery to all the clients ensuring smooth running in the premises. Responsible for all Facility Management related activities such as upkeep and maintenance of buildings and infrastructure in co-ordination with outsourced teams. Synching with City / Complex / HO PML SME for any kind of guidance, troubleshooting & clarity on governance checks Regularly inspect Client spaces, public, mechanical, and ground areas to ensure property maintenance and cleanliness. Responsible for operation of all deliverables to the tenants/clients, including - M&E Services (Power, Water, AC, Lifts, FPS, STP), cleaning & hygiene mgmt, Waste Management, Pest control, Gardening, Physical Security, Traffic & parking management, Food Court Management, AMC management Shall be responsible for attending & addressing to all emergency breakdowns in his buildings, as per contingency plans. Will be responsible for all safety and security compliance in the building. Maintenance of Fire Fighting systems, DG Sets, HVAC, Pumps and electrical systems like cables & transformers. Ensuring uptime for all major equipment Provide technical assistance and advice on building operations systems including HVAC, electrical, energy management, plumbing, roofs, fire safety, environmental issues, security, and controls Keep track of completion of all helpdesk service requests from clients; all complaints to be closed with corrective actions to prevent recurrence of the client complaint. Responsible for the physical management of the property, including regular maintenance and emergency repairs. To include/engage contractors to get the job done. Shall be responsible for planning and getting implemented all preventive maintenance activities through outsourced team, with least disruption to business and client service. Shall be responsible for planning end of life replacement of equipment’s in consultation with Technical SME. Ensure to keep thorough records regarding the property. This should include all expenses per budgets; list of all inspections, maintenance requests, any complaints, records of repairs, costs of repairs, maintenance costs. Vendor Management and AMC negotiations. Responsible for the purchase and contracts. Liaison with local and Government bodies, authorities. To prepare, monitor & regular updates on checklist of regulatory compliance. Coach and develop the team at property level- directly and indirectly reporting at the property. Impart training to Core Roles in Facility & Work closely with other PML Teams & SME's for the same. Provide advice on health, safety and well being issues. Ensure Safety standards are maintained as per the organizational safety policy. Responsible for the enforcement of health and safety legislation. To impart to all employees the understanding that the violation of standard safe working practices is as serious as the violation of any other company rule and shall take corrective action when safety rules are ignored and set a good safety example himself. To make it possible for each employee under control to take part in the safety programme by personal contact and group discussions. To discuss on the results of accident investigation and suggestions for preventing recurrence. Assisting in the investigation of accidents. Provide a workplace that is free from serious safety and health hazards • Providing leadership in developing measures and practices that prevent accidents and ensure compliance with Safety standards. Monitor the workplace to ensure employees follow safety in work. Ensure that the workplace is monitored and is fully in compliance with all applicable Safety standards, rules and regulations in order to maintain safety in facilities. Ensure that Safety Standard Operating Procedures (SOPs) are maintained, and communicated to all concerned and all levels of employees. Participating in workplace safety and health planning meetings. Identifying hazardous situations that are associated with the accident. Ensuring implementation & monitoring of Quality Management Systems’ requirements into the organization’s processes. Take review of Quality and OHS Management system objectives and its progress Short falls in service identified by SMEs, documenting the same and highlighting to outsourced team manager with corrective actions to ensure non repeat of the short falls. To focus on using best business practice to improve efficiency, by reducing operating costs while increasing productivity. Planning for future development in line with strategic business objectives; managing and leading change to ensure minimum disruption to core activities. Shall lead the response to any emergency in co-ordination with the outsourced team as per the Emergency Response Plan, during normal duty hours. Shall ensure risk assessment is conducted of all activities in consultation with on ground staff and adequate control measures are planned and implemented on site. Getting internal audit done through the vendor audit team. Responsible for Annual Expense Budget Vs Actual analysis. Preparation of Annual CAM Budget and manage as per the approved. Efficient governance of assigned operational budget & keeping the expenses under tolerance Monthly review of the budget, ensuring MIS preparation and timely submission Supporting in CAM and Rent collection. Ensure service delivery by outsourced team as per SLAs. Making sure that SLA, MIS & MMR are scheduled as per defined frequency Assist Clients, prospective Clients, and the building owners in space planning and estimating costs while maintaining established building standards Create work practices and systems at complex level for high client satisfaction – conscious about Lease Agreements & Renewals. Demonstrate High Level of Client Engagement & Establish excellent working relationship with Clients Implementation of defined process, scheduling meeting, keeping a track of action points & closure of the same Handling Move in and Move Outs- responsible for inspecting the unit, checking for damages. Responsible for Asset verification, repairing damages if any. Educational Qualification Requirements Essential (The Basic Qualification required for this position to perform effectively) Qualification & Specialization (if any) Basic qualification Degree or BE in - Electrical, Mechanical, Electronics, or any other relevant Engineering or Degree in Administration with essential experience. Persons with additional qualification in safety, fire, ISO certifications, finance. BBA/MBA will be preferred. Having PG or Masters qualification will be an advantage. Good verbal and written communication skills with fluency in English, Hindi & local vernacular languages are MUST. He/She must be smart & have passion for Client Handling, interacting with multiple stakeholders and managing large teams. Good Presentation skills. Experience in budgeting. Work Experience Requirements Essential (The Minimum and Maximum Experience required for this position to perform effectively) Additional (Any special work experience - in a particular position / department / industry - required for this position to perform effectively) Experience (in years) 14 to 17 years of experience in Facilities / Property Management. Prefer to have 4-5 years’ experience with hospitality industry, with experience of handling, soft service, technical and security. Preferably worked in : Industries Facilities / Property Management, hospitality industry, with experience of handling, soft service, technical and security. Experience of working in a campus operations and/or handling multi building/location operations will be an added advantage Organizational Interfaces Internal Interface (Departments / Designations, this position needs to interface within the organization to accomplish its task effectively) External Interface (Public Departments / External Agencies, this position needs to interface outside the organization to accomplish its task effectively) 1. Employees, Internal Auditor, HODs 1. Client, different Govt. Depts., External Auditor, Certification Agencies, Vendor Knowledge & Skills Required (Functional / Technical &Behavioural ) (Functional / technical / behavioral competencies which are required for this role to be effective) Sl.No. Functional / Technical Skills required for this position Sl.No . Behavioural Skills required for this position 1. Client Management Skills, Preventive maintenance skills, Good Communication Skills, Manpower Handling Skills,Knowledge of Safety Standard & Compliance. 1. Adaptability, Accountability, Initiative, Customer Focus, CommunicationLeading and Managing Change, Professional Entrepreneurs, Strategic ThinkingDeveloping Subordinates, Problem Solving, Driving Excellence

Designation: CRM Data Analyst Summary: Analyze customer data within a CRM system to identify trends, patterns, and opportunities for improvement in customer acquisition, retention, and engagement. Create reports, dashboards, and visualizations to present findings to stakeholders and recommend actionable strategies. Key Responsibilities: Analyze customer data to identify trends, patterns, and insights related to customer behavior, preferences, and needs. Reporting and Visualization: Design, develop, and maintain reports and dashboards to visualize data and insights in a clear and concise manner. Develop and maintain customer segmentation strategies to target specific groups with tailored marketing and sales messages. Analyze campaign performance data to identify areas for improvement and recommend strategies for optimizing customer engagement and conversion rates. Ensure data accuracy, consistency, and completeness within the CRM system. Work with cross-functional teams (e.g., sales, marketing, customer service) to translate data-driven insights into actionable strategies. Present findings and recommendations to stakeholders in a clear and persuasive manner. Identify emerging trends in customer behavior and preferences to inform strategic decision-making. Analyze customer data to identify and address issues related to customer satisfaction, retention, and churn. Skills and Qualifications: Strong analytical and problem-solving skills, with the ability to identify patterns and trends in large datasets. Preferred experience with CRM software (e.g., Salesforce, Dynamics 365) and related tools (e.g., Tableau, Power BI). Experience creating and interpreting reports and dashboards using data visualization tools. Excellent written and verbal communication skills, with the ability to present findings and recommendations to stakeholders. Knowledge of data analysis techniques (e.g., statistical analysis, regression analysis). Understanding of CRM concepts, processes, and best practices. Ability to ensure data accuracy, consistency, and completeness within the CRM system. Ability to identify and resolve data-related issues and problems. Thanks & Regards, Ankita Ghadigaonkar Assistant Manager Talent Acquisition P: 022 66807777 M: 88283 00920 E: ankita.ghadigaonkar@orra.co.in A: HOUSE OF ORRA, Plot B26, off New Link Road, Andheri (W), Mumbai 400053

SUMMARY Job Title: Data Science Lead CoE Location: Hyderabad, India (Hybrid) Experience: 10+ years Role Type: Full - time Start Date : Immediate About the Role: As we build our Data Science Center of Excellence (CoE), we are looking for an entrepreneurial and technically strong Data Science Lead who can lay the foundation for a high-performing team. You will work directly with stakeholders across multiple business units to define use cases, lead model development, and ensure successful deployment and value realization. Key Responsibilities: Serve as the technical and strategic lead for the Data Science CoE. Partner with business leaders to identify use cases, assess feasibility, and define measurable outcomes. Design end-to-end data science solutions from problem framing and data exploration to model development and deployment. Build and mentor a team of data scientists as the CoE scales. Promote best practices in experimentation, model development, versioning, documentation, and governance. Collaborate closely with engineering and data platform teams for scalable solution delivery. Evangelize data science best practices and build credibility through delivery of impactful projects. Qualifications: 10+ years of experience in applied data science, machine learning, or AI solutioning. Strong portfolio of business-impacting projects across domains such as customer analytics, personalization, marketing, pricing, operations, or product. Experience working with cloud platforms (AWS, Azure, or GCP) and modern data science tools (Python, R, SQL, etc.). Strong stakeholder management and communication skills to explain complex models in simple business terms. Prior experience in setting up data science teams, mentoring junior talent, and working in a cross-functional delivery environment. Exposure to MLOps and model deployment in production systems is a plus.

Every career journey is personal. Thats why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary The Strategic Analytics Manager will lead a team and/or initiatives to support senior and executive leaders in business strategy and development functions by providing actionable insights around broader portfolio themes to help shape strategic decisions. This role will identify emerging trends, opportunities, and insights providing internal partners a thorough understanding of transactional trends, profitability levers, macro-economic outlook, brand specific challenges, and business capability with its impact on the consumer. The Strategic Analytics Manager will anticipate emerging needs and unarticulated questions, and synthesize information into a cohesive story. Essential Job Functions Lead, mentor, and develop a team of Strategy analysts. Foster a collaborative and innovative team environment. Conduct performance reviews and provide ongoing feedback and training. - (20%) Provide and influence senior and executive leaders with broad insights around key business questions and coordinate with relevant partners to ensure complete and holistic perspectives. The key areas supported include earnings call, investor relations, credit management strategies, proof points around new product launches, etc. - (20%) Support the business strategy leader with strategic analytical needs such as market and vertical assessments, broad customer profiles and behaviors, and capability assessments and able to link external factors and macroeconomic variables to business performance. - (20%) Be a trusted advisor to senior and executive leaders, anticipate business needs, formulate analytical problems, and effectively communicate to various levels within the organization. Anticipate emerging needs, connect different parts of the organization, synthesize information into a cohesive story, and lead the delivery of insights and recommendations that drive action. - (20%) Provide assessments of performance inclusive of verticals, markets, capabilities, and customer segments. Deliver quantitative recommendations that influence action throughout business strategy, client partnerships, and other key stakeholders. - (20%) Minimum Qualifications Bachelor s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience 10+ years of experience in data analytics, including customer, credit, risk, financial, marketing analytics, or similar function. 2+ years of experience with team management. Preferred Qualifications Master s Degree in Statistics, Mathematics, Computer Science, Information Systems, Economics, Finance, Marketing, or Business. or related field of study or equivalent, relevant work experience Relevant industry certifications Skills Business Analytics Business Intelligence Tools Visualization Tools Statistics Customer Behavior Analysis Data Mining Computer Programming Microsoft Office Marketing Analytics Customer Analytics Reports To : Senior Manager and above Direct Reports : 2 - 5 Work Environment Normal office environment, hybrid. Other Duties This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time. About Bread Financial At Bread Financial, you ll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We ve been consistently recognized as a best place to work nationally and in many markets and we re proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression. Bread Financial (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers. To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn . All job offers are contingent upon successful completion of credit and background checks. Bread Financial is an Equal Opportunity Employer. Job Family: Data and Analytics Job Type: Regular

Responsibilities: Strategically drive new business in select CPG accounts (L Oreal SAPMENA Unilever North Asia, Greater Asia and Indonesia) in close synerg y with the Solution teams and core account teams to manage assigned services sales and margin targets. Position Fractal solutions to meet client requirements and become a trusted advisor for services by effectively managing multi-threaded client relationships. Use knowledge of CPG industry, technology, processes, and consultative sales skills to assess and educate clients on the value of our business and implementation expertise. Build in-depth knowledge of clients business priorities, challenges and initiatives that can be translated into opportunities. Build value-added relationships within the domain of the account and core account team. Develop the trust to independently lead solutions sales campaigns within large accounts. Proactively drive business development and pre-sales initiatives by leveraging both industry and technical background. Demonstrate ability to advance sales campaigns in a needs-based and highly participative fashion including consultative dialog, cross-functional engagement, and facilitated workshops. Represent full Fractal portfolio with broad understanding and expertise in AI, Engineering Design /Behavioral sciences. Success Profile: You have a demonstrated track record of leading strategic engagements within new and existing CPG accounts for pure play analytics services, while consistently achieving or exceeding quarterly and annual goals. You have strong commercial acumen that you can execute on to manage and grow revenue, work with purchase as well business. You are an effective and credible storyteller with a strong ability to map client challenges to internal capabilities, regardless of the competency, and can link those conversations back to business outcomes. You have excellent written, verbal and formal presentation skills allowing you to engage client audiences ranging from technical implementers up through Business and Technology C levels. You thrive in a collaborative team atmosphere, while defining issues/hypotheses, performing complex analysis, and assisting with preparation and recommendations of solution alternatives. You have demonstrated experience of leading large teams located globally, and are seen as a natural people leader, while effectively managing account growth goals. Qualifications and Skills 12-15 years in data analytics industry through direct client interaction Demonstrated ability to drive account growth in scaled accounts, develop strong cross-geography client relationships and execute pre-sales activities following account management principles. Strong CPG DA domain knowledge, and deep understanding of functional areas including Data Engineering, Cloud tech Supply Chain, Customer Analytics, Digital, Marketing Analytics, Reporting systems, Revenue Growth Management etc. Excellent communication skills, both oral and written Ability to think on his/her feet and engage with both the business and analytical community Comfortable with ambiguity in a cross-functional environment Willingness to work with a geographically distributed team structure in an extremely fast-paced and challenging environment Graduate degree in Computer Science, Mathematics, Operational Research, Information Science, Engineering, Statistics is preferred Hands-on experience in analytics delivery with exposure to either Visualization tools, Advanced Analytics or cloud data tech will be an added advantage

About the Role We are looking for a smart and skilled AI Expert who can lead and manage AI-based tools and solutions for different parts of our business. You will work on exciting projects like chatbots, product recommendations, customer insights, pricing, inventory, and more. If you love working with new technologies and want to help grow a top retail brand using AI this is the perfect role for you! What You'll Do Work on customer behavior and insights using tools like Google Cloud AI, Microsoft Dynamics Set up product recommendation engines like Bloomreach, Nosto, Algolia Manage AI chatbots with platforms like Zendesk AI, Ada, Drift Use inventory optimization tools like Blue Yonder, Llamasoft Manage pricing tools like PROS, Intelligencenode Run marketing automation campaigns using Klaviyo, Salesforce Einstein, Persado Implement AR (Augmented Reality) and visual search tools like Syte, Vue.ai, Perfect Corp. Use fraud detection platforms like Sift, Forter, Kount Coordinate with internal teams to understand needs and deliver AI-based solutions Stay updated on new AI trends and suggest tools for business improvement Train and guide internal team members on AI tool usage What We re Looking For Strong knowledge of AI, machine learning, and related tools Hands-on experience with AI platforms, APIs, and SaaS tools Understanding of retail, ecommerce, and consumer behavior Good problem-solving and project management skills Strong communication and team collaboration Preferred Background Experience in Retail, E-commerce, or FMCG industry Background in Data Science, Computer Science, or AI tools Qualification Bachelor s or Master s Degree in Computer Science , Data Science , AI , or a related field Apply for this position Allowed Type(s): .pdf, .doc, .docx By using this form you agree with the storage and handling of your data by this website.

About the role: This role is pivotal to driving scale, efficiency, and innovation in our Pre-Sales function at The House of Abhinandan Lodha (HoABL). The role demands a seasoned professional with proven expertise in leading large-scale pre-sales operations, building and managing high-performing outsourced teams, and driving customer insights-led growth strategies. Key Responsibilities: Strategic Leadership : Act as a co-lead of the Pre-Sales function, ensuring balance of ownership and delivery across business-critical projects. Business Delivery : Oversee end-to-end Pre-Sales processes including acquisition, nurturing, conversion, and seamless customer transition, driving measurable top-line impact. Operations Excellence : Manage outsourced contact centre operations, ensuring high-quality delivery, optimized productivity, and scalability across multiple campaigns. Customer Insights & Analytics : Drive advanced analytics, predictive modelling, and segmentation to sharpen targeting, improve conversions, and influence product positioning. Vendor & Stakeholder Management : Build strong partnerships with vendor ecosystems while engaging effectively with senior internal stakeholders across Marketing, Sales, and Product. Technology & Process Optimization : Champion CRM adoption, data governance, and digital-first practices (email, BTL, automation) to drive process efficiency. People Leadership : Lead, mentor, and upskill a diverse team (internal and outsourced), fostering a culture of accountability, learning, and customer-centricity. Reporting & Governance : Deliver accurate, timely, and actionable reporting on business performance, campaign outcomes, and pipeline health. Competencies: Strong understanding of lead lifecycle management and contact centre operations. Proven ability to scale and professionalize pre-sales functions in high-growth environments. Strong business acumen with experience in customer analytics and demand generation. Collaborative leadership style with the ability to influence across levels and functions. Fluency with CRM platforms, analytics tools, and MS Office Suite. Qualifications & Experience: Graduate/Post-Graduate degree in Marketing, Operations, or related field. 10 to15 years of progressive experience in Pre-Sales, Demand Generation, or Customer Operations, with at least 5 years in a leadership role. Strong track record of driving measurable business outcomes through Pre-Sales.

Greetings from HRC Global Services! We have an exciting opportunity for a Key Account Manager with a global textile service company in Chennai. As a Key Account Manager, you will play a crucial role in driving profitable growth in Protect and Grow segments by enhancing turnover and profit for the Portfolio of Customers. Your responsibilities will also include managing contract renewals, implementing regular price increases, and addressing other contract-related activities for the assigned Portfolio of Customers. In this role, you will collaborate closely with customers to gain a deeper understanding of their needs. By working in conjunction with various departments such as Sales, Operations, and Service, you will ensure customer satisfaction and continuously deliver value to them. It will be your responsibility to prevent Customer Terminations within the assigned portfolio by providing exceptional customer service and effectively managing key accounts. The ideal candidate for this position should have 5-10 years of experience with a proven track record of high achievement in Account Management. You should be adept at utilizing and analyzing sales and customer data, including metrics related to retention, customer satisfaction, and sales efficiency. Additionally, you should possess strong customer insight and be proficient in using customer analytics and digital systems efficiently. Building and nurturing long-term relationships with clients will be a key aspect of this role. You should have a solid understanding of client business processes, needs, and potential sales opportunities. Anticipating evolving client needs and collaborating on effective solutions will be essential, along with proactively enhancing account portfolios based on client requirements. If you are interested in this opportunity, please share your updated resume along with the following details: - Present Location - Current CTC - Expected CTC (with negotiability) - Notice Period - Range of negotiability - Key Client Accounts managed (with a focus on the Chennai market) - Experience in the B2B Industry We look forward to receiving your application and potentially welcoming you to our team. Thank you and Best Regards, Tania Sr. Recruitment Manager HRC Global Services,

About The Role About The Role Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary : As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field

About The Role Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for? Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 1-3 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights. Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

Web and A/B Testing & Optimization Analyst Position Summary: As a Web / AB Testing & Optimization Analyst for the Adobe.com and Customer Insights team, you will be using many of the tools in the Adobe Marketing Cloud (i.e. Adobe Analytics, Target) as well as working in a new state-of-the-art Big Data (Hadoop) environment. As an extended member of a globally distributed analytics team, you will be responsible for analytics associated with Adobe s web, mobile and in-product Testing Program. The successful candidate will be responsible for supporting an ongoing Marketing Optimization program in US/EMEA/APAC as well as driving insights from behavioral analysis. Specific responsibilities include calculating test results of A/B Split and Multivariate tests, supporting ideation processed and coming up with hypotheses, reviewing test charters (ie. critiquing test hypothesis and ensuring methodological rigor and proper configuration). The candidate will also be required to deep dive on customer journeys to extract insights on how the website and content is performing. The ideal candidate is a strategic, analytical thinker, results and detail oriented, and possesses the know-how to help optimize business performance. You must be a self-starter, have demonstrated ability to influence decision makers with data, be comfortable with change and have a desire to learn new tools and analytics techniques. Success in this role greatly depends on your ability to work in a matrixed environment, building rapport and developing effective working partnerships with internationally based team counterparts. Responsibilities: Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Utilize best-in-class analytics tools, including the Adobe Marketing Cloud (eg. Target, Adobe Analytics etc.) to analyze test results and provide interpretation, guidance, and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Monitoring changes and trends of online for customer behavior Effectively respond to requests for ad hoc analyses. Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders. Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders. Identify opportunities to teach stakeholders basic analytics to educate and empower users. Skills Proficient in Adobe Analytics, Analysis Workspace, Excel, PPT and SQL. Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Experience with web analytics tools such as Adobe Analytics (strongly preferred) or Google Analytics Good understanding of Microsoft Excel, SQL , Visualization and experience with Big Data tools like Hadoop and Hive. Knowledge of test design and combining disparate data sources is a plus. EXPERIENCE 6-8 Years SKILLS Primary Skill: Analytics (DXP) Sub Skill(s): Analytics (DXP) Additional Skill(s): Big Data, BI & Visualization Development, MS Office, SQL, Google Analytics, Analytics (DXP), Adobe Analytics

This is freelance job Retail and e commerce Expert $20- $ 30 / hr Responsibilities: Lead consumer insights & strategy for retail operations Analyze market trends & customer behavior Develop ecomm marketing plans & execute campaign

Title and Summary Associate Product SpecialistWho is Mastercard? Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. Overview The Services organization is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Focused on thinking big and scaling fast around the globe, this agile team is responsible for end-to-end solutions for a diverse global customer base. Centered on data-driven technologies and innovation, these services include payments-focused consulting, loyalty and marketing programs, business Test & Learn experimentation, and data-driven information and risk management services. Within Services, the Consumer Acquisition & Engagement team is a product-centric organization focused on developing, commercializing and enhancing differentiated offerings that leverage data and marketing technology to accelerate clients marketing performance and business outcomes. We are looking for passionate and talented professionals, who share our vision for data-driven marketing products to join us and take a leading role in shaping the growth of our team. Role: Associate Product Specialist (1-2 Years Experience) Location: Gurgaon Experience Level: 1-2 years Department: Analytics Marketing Science Data Science Employment Type: Full-time Job Summary We are seeking a results-oriented Marketing Analytics Specialist with 24 years of experience in data analytics, statistical modelling, and marketing insights. The ideal candidate is confident in owning complex analyses of A/B testing and portfolio optimization and can comfortably engage with senior stakeholders. Experience in financial services, banking, or payments is strongly preferred. Exposure to GenAI in marketing analytics will be an added advantage. Key Responsibilities Lead design and execution of A/B tests, campaign analytics, and test-control methodologies. Perform deep-dive analysis on customer journeys, marketing funnels, and portfolio performance. Develop predictive models to inform segmentation, personalization, and targeting strategies. Provide thought leadership in marketing measurement and performance optimization. Translate insights into business impact through crisp storytelling and stakeholder engagement. Basic qualifications Undergraduate degree with 1-2 years of analytical experience in consulting, analytics, or data science with a strong focus on marketing analytics. Proficiency in tools such as SQL, Python, R, or SAS. Strong foundation in A/B testing, test-control analysis, and statistical modelling. Proven ability to communicate insights effectively with clarity and executive presence. Experience with data visualization platforms (e.g., Tableau, Power BI). Analytical, interpretive, and problem-solving skills, including the proven ability to analyze large amounts of data and synthesize key findings and recommendations Logical, structured thinking and affinity for statistical and numerical analysis Advanced Word, Excel, and PowerPoint skills Ability to manage multiple tasks and clients in a fast-paced, deadline-driven environment Ability to communicate effectively in English and the local office language (if applicable) Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs Preferred Qualifications Background in banking, payments, or financial institutions. Experience working on digital marketing, lifecycle campaigns, or customer analytics. Exposure to or hands-on use of GenAI tools for marketing insight generation or automation. Masters degree in Data Science, Statistics, Econometrics, Marketing, or related field is a plus.

About The Role Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for? Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights. Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

About The Role Skill required: Delivery - Social Media Monitoring & Analytics Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.Act of monitoring and Analyzing Social Media activities, including opportunity analysis & initiatives definition, roadmap formulation & vendor selection, social intelligence technologies, business intelligence, and service set-up & management. What are we looking for? Strong understanding of social media platforms and social analytics / ad platforms Primary skillset should be storytelling, social insight generation and presentation with 3-5 years of experience Experience in social listening and sentiment analysis Ability to draw relevant insights from data and visualize them on slides Good PowerPoint Skills Excellent communication skills (verbal and written) Ability to understand the business context Experience of working with onshore teams Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Proficient in social listening and sentiment analysis, trend identification and translating data into actionable insights. Familiarity with platforms like Dash social, Talkwalker, Sprinklr, Brandwatch and Hootsuite preferred Up to date on social media platforms and reporting suite (Facebook, Instagram, Pinterest, TikTok etc.) GA4, Looker, SQL/Python experience good to have Strong knowledge of digital marketing and customer analytics preferred Experience in CPG, Retail, Beauty preferred Roles and Responsibilities: Understand audience behavior and preferences through data analysis. Benchmark performance against competitors to identify opportunities or threats Create regular reports and dashboards to share performance trends, identify what s working, and highlight areas of concern Track KPIs like engagement rate, reach, impressions, follower growth, click-through rates, and conversions across platforms In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Qualification Any Graduation

You should have a Bachelor's degree in a relevant field such as computer science, mathematics, statistics, or a related discipline. A master's degree is a plus. Along with 5+ years of experience in data analysis or a similar role, preferably in the technology, marketing, or SaaS industry. Your proficiency in SQL and experience with data manipulation, extraction, and analysis using SQL-based tools is crucial. Strong programming skills in Python, R, or other relevant languages for data analysis and statistical modeling will be beneficial. Experience with data visualization tools such as Tableau, Power BI, or similar platforms is required. You must have a solid understanding of statistical analysis techniques and their practical application. Familiarity with cloud-based data platforms (e.g., AWS, Google Cloud Platform) and their associated services is expected. Excellent problem-solving skills and ability to work with large and complex datasets are essential. Strong communication and presentation skills are a must, with the ability to convey complex ideas to both technical and non-technical audiences. You should have proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously. Experience with email marketing, digital marketing analytics, or customer analytics is a plus. Knowledge of data privacy and security regulations (e.g., GDPR, CCPA) is desirable. Utilize advanced data analytics techniques to extract actionable insights from large and complex datasets. Collaborate with stakeholders to identify and define key business questions and objectives. Design and develop data models, algorithms, and visualizations to effectively communicate findings and recommendations to both technical and non-technical stakeholders. Conduct thorough analysis of customer and market data to identify trends, patterns, and opportunities for business growth. Collaborate with product teams to develop and optimize data-driven product features and enhancements. Work closely with data engineering teams to ensure data integrity, quality, and availability for analysis. Provide mentorship and guidance to junior analysts, fostering their professional growth and development. Stay up to date with industry trends and emerging technologies in data analytics and contribute innovative ideas to enhance our analytical capabilities. Support the development and implementation of data governance practices and policies. Collaborate with internal teams to define and track key performance indicators (KPIs) and metrics.,

AVP Marketing Analytics Location: Remote Client: Leading US Specialized Fuel Commercial Card Provider About bluCognition bluCognition is an AI/ML-based start-up specializing in data analytics for commercial & consumer lenders in the US. Founded in 2017 by senior professionals from the financial services industry, we are headquartered in the US with a delivery center in Pune. We build solutions leveraging AI, ML, and NLP technologies, combined with decades of risk management expertise at top global financial services firms. Our clients include some of the most progressive and largest names in the industry. Role Overview We are seeking a seasoned analytics leader to head the Marketing Analytics team for a US-based client, the market leader in specialized fuel commercial cards. Lead a team of 2 analysts, delivering high-impact analytical solutions across marketing, product, and customer experience functions. Partner with client business leaders to drive strategies for customer acquisition, engagement, retention, campaign optimization, and personalized offerings. Provide hands-on expertise in analytics using SQL, R, Python, PySpark, Hive, etc. Key Responsibilities Translate business requirements into scalable analytical solutions. Lead multiple projects simultaneously, delegate tasks, guide junior analysts, and synthesize results into holistic insights. Communicate complex analytical findings clearly to technical and business stakeholders. Leverage data sources (credit bureau, digital, partner, social, banking data) to design impactful marketing strategies. Analyze large datasets to deliver insights for portfolio growth and performance tracking. Develop and monitor portfolio MIS, recommending corrective actions. Align closely with client business teams to deliver analytics-driven strategies supporting business goals. Requirements 7+ years’ experience in marketing/product analytics in financial services (banks, fintech, etc.). Strong stakeholder management skills with ability to communicate to executive-level audiences. Proven expertise in SQL (mandatory); working knowledge of Python desirable. Solid understanding of statistics, probabilistic methods, and A/B testing. Prior project management experience required. Ability to work in unstructured environments with strong problem-solving skills. Qualifications & Skills Master’s or Bachelor’s degree in Mathematics, Statistics, or Engineering from a premier institution. Experience with analytical/statistical tools such as SAS, SQL, Python. Strong written and verbal communication skills. Demonstrated ability to drive data-backed decision-making in marketing teams.

Job Summary : As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization.

The hired candidate will partner with multiple departments, including Global Marketing, Merchandising, Global Technology, and Business Units. The incumbent will be responsible for delivering advanced analytics projects that drive business results including interpreting business, selecting the appropriate methodology, data cleaning, exploratory data analysis, model building, and creation of polished deliverables. Responsibilities Analyze large-scale structured and unstructured data; develop deep-dive analyses and machine learning models in retail, marketing, merchandising, and other areas of the business Utilize data mining , statistical and machine learning techniques to derive business value from store, product, operations, financial, and customer transactional data Apply multiple algorithms or architectures and recommend the best model with in-depth description to evangelize data-driven business decisions Utilize cloud setup to extract processed data for statistical modelling and big data analysis, and visualization tools to represent large sets of time series/cross-sectional data Structure hypothesis, build thoughtful analyses, develop underlying data models , and bring clarity to previously undefined problems Partner with Data Engineering to build, design and maintain core data infrastructure , pipelines, and data workflows to automate dashboards and analyses Articulate complex data science models to business teams and present the insights in easily understandable and innovative formats Qualifications and experience Bachelor s degree required, preferably with a quantitative focus ( Statistics , Business Analytics , Data Science , Math, Economics, etc.) Master s degree preferred (MBA/MS Computer Science /M.Tech Computer Science , etc.) 1 2 years of relevant working experience in a data science / advanced analytics role Knowledge of Functional Analytics (Supply chain analytics , Marketing Analytics , Customer Analytics ) Knowledge and ability to conduct statistical modelling using Analytical tools (R, Python , KNIME, etc.) and use big data technologies Knowledge of business intelligence & reporting (Power BI, Tableau , Alteryx , etc.) Knowledge of Enterprise reporting systems, relational ( MySQL , Microsoft SQL Server etc.), non-relational database management systems and Data Engineering tools Knowledge and ability to use Big data technologies (Hadoop, Spark, Kafka, Presto etc) and Cloud computing services in Azure/AWS/ GCP for data engineering , ML Ops Ability to delivery, strong disposition towards business and strong interpersonal communication Individual must be organized, dependable, able to multi-task and manage priorities, display initiative, and must have the ability to work independently in a demanding, fast-paced environment.

Organizational Context ABC Digital has been incorporated as a wholly owned subsidiary of Aditya Birla Capital in 2023 to engage in distribution of Aditya Birla Capital products and providing services to customers, including web-based services, e-commerce, and payments facilities and allied activities. ABC Digital is developing an omni-channel based D2C platform (website and app) to acquire new customers and serve them seamlessly. In addition, ABC Digital has started a virtual engagement management through inbound and outbound calling. Also, ABC Digital is engaged in cross-selling different ABC products to walk-in branch customers. ABC Digital is collaborating with all ABCL subsidiaries to deliver a truly personalised and seamless omni-channel experience for both new and existing customers by building capacity and enhancing productivity through investments in talent, technology, marketing, and data and analytics. Key Challenges The biggest challenge is to compete in the new paradigm fintech where new competitors are making large investments from a long-term view, but ABC is making investments basis an annual break-even model. Moreover, our tech approach is traditional which creates a challenge in imagining and delivering innovative and agile tech solutions for new-age user experience. As ABCL does not manufacture any products and is not licensed to sell any products, the core challenge of the job is the dependence on businesses to give simple and relevant products with 3-click digital journeys to purchase these products. The dependence also extends to Call Centre desks to close the sale in cases where customers prefer to talk to an agent. Handling large and complex data sets can create challenges related to data quality, processing, and storage. The field of machine learning is constantly evolving, with new techniques and technologies emerging all the time. The Data Science team will need to stay up-to-date with industry trends and advancements in order to ensure that ABC Digitals data science capabilities remain competitive and innovative. Enabling Skill Sets & Qualifications Bachelors/Masters degree in Mathematics / Statistics / Engineering or other quantitative disciplines. 9-12 years of analytics experience in financial services (Banks/NBFCs/Fintech) with a focus on customer analytics, channel analytics, marketing analytics, payments, campaign management, and machine learning algorithms. Expertise in marketing analytics tools such as Google Analytics, Adobe Analytics, Tableau, and SQL for extracting and manipulating data. Knowledge of data visualization tools such as Tableau, Power BI, or QlikView. Working experience in SQL & Python/Pyspark, handling large and complex data sets. Knowledge of statistical and predictive modeling techniques such as regression, decision trees, neural networks, and clustering. Strong communication and presentation skills, both written and verbal. to effectively collaborate with cross-functional teams including business stakeholders, data scientists, and developers.

Assess, interpret & analyse data to deliver insight and understanding of customer behaviour on Adobe.com. Review test hypotheses, help with detailed test plans, craft success metrics, perform quality assurance, analyze test results, and prepare Test Summaries using behavioral and customer voice analytics. Use experimental design to optimize website and marketing activities as well as new in-product initiatives. Apply outstanding analytics tools, such as the Adobe Marketing Cloud (e.g. Target, Analytics, Ad Hoc Analysis etc.) to analyse test results and provide interpretation, guidance and recommendations to aid marketing decision making Partner with Marketing to identify key visitor segments, draft user stories for the ideal customer experience for each segment Work with other team members to integrate insights from different analyses/sources to deliver detailed analysis and recommendations to collaborators. Work to help enhance customer experience across various touchpoints on Adobe.com Guarantee solutions are able to scale, be repeated, work efficiently, and meet the requirements of partners. What you ll need: Bachelors degree required along with practical business experience in analyzing data. MBA or Masters in a quantitative field like Economics, Statistics, Engineering, or IT a plus 3-6 years of experience in analytics and/or marketing analytics. Experience in B2C and eCommerce is preferred. Experience with web analytics tools such as Adobe Analytics and Amplitude (strongly preferred), Google Analytics, or CoreMetrics. Expert in analysis and insight generation. Proven ability to perform in-depth data analysis and present insights in a clear manner Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests. Good understanding of Microsoft Excel, SQL , Python(preferred) or RStudio, Visualization and experience with Big Data tools like Hadoop and Hive. Excellent verbal and written communication skills.

The selected individuals will be responsible for conducting training sessions for professionals and corporates on various Analytical tools and techniques, with a focus on BI tools such as SAS, R, SPSS, Python, Tableau, and VBA. Their main duties will involve developing relevant content and materials for the program and other technologies as directed by the organization. Successful candidates will have the opportunity to grow into key positions within the organization and may explore roles in training, content development, and research based on their interests and potential. Candidates for this role should hold a MA/MSc/ MPhil/ Phd (pursuing) degree in Economics, Statistics, Mathematics, or B-Tech, with 0-2 years of work experience in a similar industry. Key prerequisites for the role include an understanding of BI tools, a working knowledge of Advanced Excel (VBA Macros), a strong grasp of Analytical concepts, and proficiency in basic Statistical Concepts such as Descriptive Statistics, Probability, Hypothesis testing, Factor Analysis, Cluster Analysis, Linear Regression, Logistic Regression, and Time series Modeling. Other essential skills and qualities include excellent Presentation, Team Handling, and People Skills. Preference will be given to candidates with consistent academic records and those with leadership experience in extracurricular activities. Candidates with a Masters in Statistics or Economics, knowledge of Econometrics, and proficiency in Base SAS, Advanced SAS, R-Programming, SPSS, Excel, VBA, and Tableau will be preferred. Additionally, familiarity with various analytical concepts such as Linear Regression, Logistic Regression, Time Series, Cluster Analysis, Factor Analysis, Analysis of Variance, Sentiment Analysis, Market Basket Analysis, CHAID- Decision Tree, Text Mining, Survival Analysis, Credit Risk, and Customer Analytics will be advantageous for this role.,

You are looking for a Product / Market Research Analyst to join APPWRK IT Solutions Pvt. Ltd., an India-based IT service provider known for delivering high-quality solutions to clients worldwide. Operating from Delhi and Chandigarh, you will be responsible for conducting market research, analyzing product performance, and supporting business growth through data-driven decision-making. As a Product / Market Research Analyst, your key responsibilities will include identifying market trends, conducting competitive analysis, analyzing product performance, and collaborating with cross-functional teams to align research insights with business objectives. You will be required to develop detailed reports and presentations to communicate your findings, monitor key metrics, and provide actionable recommendations to enhance product-market fit. To be successful in this role, you should have a Bachelor's/Master's degree in Business, Marketing, Economics, Data Analytics, or a related field, along with 1-3 years of experience in product research, market research, or competitive intelligence. Strong analytical skills, proficiency in research tools, SQL, Excel, and data visualization software, as well as excellent communication and report-writing skills are essential. Additionally, experience in SaaS, IT, or e-commerce industries, knowledge of AI-driven market research tools, and familiarity with customer journey mapping and UX research are considered advantageous. If you are a detail-oriented individual with a strong analytical mindset, expertise in research methodologies, and the ability to translate data into actionable insights, we invite you to join our team at APPWRK IT Solutions Pvt. Ltd. in Delhi or Chandigarh and contribute to driving innovation, efficiency, and digital transformation for our clients.,