Marketing Analytics Associate

We are seeking a Marketing Analytics Associate to join our team and serve as the analytics expert for our marketing department.

This role involves owning key analytics platforms, developing innovative analytical approaches, and providing insights to optimize marketing strategies.

The ideal candidate will analyze performance across channels, collaborate with marketing leadership on insight reports, and apply digital measurement expertise to enhance customer experiences.

With a focus on data-driven decision-making, youll play a crucial role in guiding our marketing initiatives and ensuring our resources are invested in the most effective channels and campaigns.

Responsibilities

• Collaborate in developing measurement and analytical approaches for marketing initiatives
• Serve as the analytics point person for GTM, GA, and Marketing Tableau reports
• Work with marketing leadership to produce insight reports on creative effectiveness, brand trackers, and competitive analysis
• Apply digital measurement expertise to optimize customer experiences across online and offline channels
• Ensure accurate setup and analysis of data tracking tools across teams
• Provide additional data modeling and analysis as required