Marketing Analyst

What You’ll Do

• Key role in:
• Analyzing requirements & translate into technical solutions
• Implement and manage web tracking solutions using tools like Google Tag Manager, Adobe Analytics, or similar.
• Stong knowledge of HTML, CSS and Javascript/JQuery.
• Deep understanding of web technologies
• Ensure seamless integrtion of systems and software
• Strong knowledge of APIs, databases and security frameworks
• Leverage Salesforce Customer Data Platforms (CDPs) to unify customer profiles and enable personalized marketing
• Deep understanding of integrating marketing automation platforms to 3rd party systems
• Ensure all marketing activities comply with global data privacy regulations (e.g., GDPR, CCPA)
• Use ServiceNow for managing IT service requests, incident tracking, and change management related to marketing systems.
• Work in Agile teams, participating in sprint planning, retrospectives, and daily stand-ups.
• Excellent communication and problem solving skills
• Ability to work with technical and non-technical stakeholders. Develop web page solutions.
• Design, build and test templates using HTML/CSS to ensure compatibility across devices and various clients (outlook, gmail).
• Provide actionable insights ti improve future campaigns.
• Assess business requirements and translate them into technical solutions.
• Design and document system architectures, including data flow, integrations, and application frameworks.
• Evaluate and select appropriate technology stacks and platforms.
• Collaborate with development teams to ensure solutions are properly implemented.
• Understand and utilize API (REST/BULK) to integrate with third part tools and platforms.
• Provide guidance on best practices, architecture standards, and technology strategies.
• Oversee the integration of new systems and applications with existing infrastructure.
• Ensure solutions are scalable, secure, and aligned with enterprise architecture principles.
  

Qualifications

• Bachelors Degree 5-8 years’ experience
  

Skills