Marketing analyst and executive

exp- 2 years or less than 2 years

remote opportunity

Position Overview

entire marketing cycle

Key Responsibilities

1. Lead Generation & Prospecting

• Identify potential leads through digital campaigns, social media, email, events, and partnerships.
• Research and qualify leads using CRM, LinkedIn, and industry databases.
• Maintain a healthy pipeline of prospects and hand over qualified leads to the sales team.
• Execute targeted campaigns (cold email, ads, events, content) to attract new customers.

2. Marketing Execution

• Plan and implement campaigns across

  SEO, SEM, email, social media, paid ads, and offline channels

  .
• Create engaging marketing content (posts, blogs, case studies, brochures, presentations).
• Manage brand visibility across online and offline platforms.
• Coordinate with design and product teams to create customer-centric messaging.

3. Marketing Analytics & Insights

• Track lead sources, campaign ROI, customer acquisition cost, and conversion rates.
• Generate weekly/monthly reports on campaign performance, lead funnel, and market trends.
• Analyze competitor activities and industry developments to refine strategies.
• Provide actionable insights for optimizing campaigns and improving sales outcomes.

4. Sales & Business Support

• Align closely with the sales team to ensure smooth handover of leads.
• Support pre-sales activities with presentations, case studies, and proposal inputs.
• Nurture leads through personalized follow-ups and targeted communication.
• Work on customer segmentation and profiling to identify cross-sell and upsell opportunities.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Less than 2 years or 2 years of experience in

  lead generation, digital marketing, and campaign management

  .
• Proficiency in

  CRM tools

  (Zoho, HubSpot, Salesforce, etc.).
• Strong knowledge of

  digital marketing platforms

  (Google Ads, LinkedIn Ads, Facebook Ads, SEO tools).
• Analytical mindset with skills in

  Excel, Google Analytics, or BI tools

  .
• Excellent communication, presentation, and content writing skills.

Preferred Skills (Good to Have):

• Experience in

  B2B / SaaS / ERP industry marketing

  .
• Knowledge of

  marketing automation & drip campaigns

  .
• Familiarity with

  Power BI/Tableau

  for data visualization.

Key Attributes:

• Self-starter with ownership mentality.
• Data-driven and result-oriented.
• Strong balance between creativity and analytical thinking.
• Team player with ability to support sales and management.

Position Details:

• Job Title:

  Marketing Analyst & Executive

• Location:

  [Remote]

• Employment Type:

  Full-time