Marketing Ad Campaigns & Reporting Specialist (Urgent Hiring)

Carbon Real Estate Investments

You will drive measurable growth and innovation through strategic ad performance and advanced analytics.

Compensation:

USD 1.5K/month

Location:

Remote (anywhere)

Mission of Carbon Real Estate Investments:

"Our mission is to create lasting value for our investors, residents, and communities by acquiring, improving, and holding high-quality assets that generate sustainable cash flow. We are committed to transparency, trust, and long-term partnerships—delivering growth while enhancing the lives of the families and communities we serve."

What makes you a strong candidate:

• You are an expert in Google Ads, Data reporting, Data analysis.
• You are proficient in Performance marketing, Microsoft Excel, Meta Ads, Lead generation, Cost Per Lead (CPL) optimization.
• English - Fully fluent

Responsibilities and more:

Position: Ads Performance and Analytics Specialist

Location: Remote (9am-5pm EST, Monday-Friday - Flexible)

Reports to: Marketing Director

Role Summary

Expert digital advertising specialist managing $10K-20K monthly ad spend across 8 properties plus brand campaigns, delivering measurable ROI through strategic campaign optimization and advanced analytics reporting.

Key Responsibilities

* Own end-to-end Google Ads and Meta campaigns for 8 residential properties.

* Execute property-specific lead generation strategies with <$50 CPL target.

* Manage brand awareness campaigns for Carbon REI and executive thought leadership.

* Optimize bid strategies, keywords, and audiences based on performance data.

* Scale successful campaigns while maintaining efficiency metrics.

* Build automated dashboards in Power BI/Looker Studio for real-time insights.

* Ensure 100% accuracy in conversion tracking across all platforms.

* Create predictive models for budget allocation and performance forecasting.

* Integrate multiple data sources (CRM, ads platforms, website analytics).

* Deliver actionable insights that directly impact leasing velocity.

* Provide daily and weekly performance updates to Marketing Director.

* Create weekly executive summaries with clear recommendations.

* Present monthly deep-dives on campaign effectiveness and ROI.

* Document testing results and optimization learnings.

* Communicate technical needs to team when development support required.

* Implement AI tools for campaign optimization and automated reporting.

* Test emerging ad formats and platforms for competitive advantage.

* Streamline workflows reducing report generation time by 50%+.

Must-Have Qualifications

* 4-5 years proven experience managing $10K+ monthly ad budgets.

* Expert-level Google Ads proficiency (certification will be greatly considered).

* Advanced Excel skills (complex formulas, macros, data modeling).

* Experience with Power BI or Looker Studio dashboard creation.

* Track record of achieving <$20 cost-per-lead in competitive markets.

* Portfolio demonstrating clear, visual reporting dashboards.

Preferred Qualifications

* Meta Blueprint certification.

* Real estate marketing experience.

* Knowledge of property management systems and ILS platforms.

* API integration experience.

* SQL or Python skills for data manipulation.

* AI knowledge (NotebookLM and custom projects to assist everyday tasks).

Success Metrics (First 90 Days)

* Reduce overall CPL by 30% while maintaining lead quality.

* Build automated dashboard eliminating 10+ hours of manual reporting weekly.

* Achieve 95%+ conversion tracking accuracy.

* Generate 150+ qualified leads per month across portfolio.

* Establish testing framework with 2+ experiments running continuously.

What We Offer.

* Remote work with flexible environment.

* Direct impact on company growth.

* Collaboration with innovative marketing team.

* Exposure to real estate investment and prop-tech sectors.

* Performance-based growth opportunities.