Job
Description
The Manager Marketing for FIBC will be responsible for developing and executing marketing strategies to drive business growth, enhance brand visibility, and generate leads in the bulk packaging industry . This role requires expertise in B2B marketing , market analysis, and customer relationship management. Responsibilities Develop and implement marketing strategies to promote PP FIBC products. Identify and target new business opportunities in domestic and international markets. Conduct market research to analyze trends, customer needs, and competitor activities. Collaborate with the sales team to generate leads and improve customer acquisition. Serve as the primary point of contact for clients, addressing inquiries, concerns, and requests in a timely and professional manner. Manage daily client communications , ensuring all emails and inquiries are responded to promptly and accurately. Assist in resolving client issues and complaints , escalating to the Plant Head when necessary. Maintain detailed records of client interactions, orders, and feedback to support continuous improvement. Provide regular updates to clients regarding order status, potential delays, and any other relevant information. Manage digital marketing campaigns , including SEO, social media, and email marketing. Build and maintain strong relationships with clients, distributors, and industry stakeholders . Oversee pricing strategies and optimize marketing budgets. Review all order -related documents , including work orders, PI, labels, and pallet markings, to ensure accuracy and compliance. Verify & finalize all the technical specifications and order: Weight, Size, Strength, GSM, Material, Type of Stitching, Design, Printing, Layers, Pricing etc. Collaborate with the production team to communicate client requirements and ensure orders meet specified standards. Coordinate with production and R&D teams to align marketing efforts with product development. Prepare MIS reports and present insights to senior management. Qualifications Bachelors/ master's degree in marketing, Business Administration, or a related field. 3-5 years of experience in marketing, preferably in the FIBC industry . Strong understanding of woven sacks, flexible packaging, and extrusion coating . Excellent communication, negotiation, and networking skills . Ability to work in a fast-paced, target-driven environment . Proficiency in market intelligence tools and CRM software . Show more Show less
