Manager Marketing FIBC (Flexible Intermediate Bulk Containers)

Manager Marketing for FIBC

Responsibilities

• Develop and implement marketing strategies to

  promote PP FIBC

  products.
• Identify and target

  new

  business opportunities in domestic and international

  markets

  .
• Conduct

  market research

  to analyze trends, customer needs, and competitor activities.
• Collaborate with the sales team to

  generate leads

  and improve

  customer acquisition

  .
• Serve as the

  primary point of contact

  for clients, addressing inquiries, concerns, and requests in a timely and professional manner.
• Manage daily

  client communications

  , ensuring all emails and inquiries are responded to promptly and accurately.
• Assist in resolving client issues and complaints,

  escalating

  to the Plant Head when necessary.
• Maintain detailed records of client interactions, orders, and feedback to support continuous improvement.
• Provide regular

  updates to clients

  regarding order status, potential delays, and any other relevant information.
• Manage

  digital marketing

  campaigns, including SEO, social media, and email marketing.
• Build and maintain strong

  relationships

  with clients, distributors, and industry stakeholders.
• Oversee

  pricing strategies

  and optimize marketing budgets.

• Review

  all order-related

  documents

  , including work orders, PI, labels, and pallet markings, to ensure accuracy and compliance.
• Verify & finalize all the

  technical specifications

  and order:

  Weight, Size, Strength, GSM, Material, Type of Stitching, Design, Printing, Layers, Pricing etc.

• Collaborate

  with the

  production team

  to communicate client requirements and ensure orders meet specified standards.
• Coordinate with

  production and R&D

  teams to align marketing efforts with product development.
• Prepare

  MIS reports

  and present insights to senior management.

Qualifications

• Bachelors/ master's degree in marketing, Business Administration, or a related field.

• 3-5 years of experience in marketing, preferably in the FIBC industry

  .
• Strong understanding of

  woven sacks, flexible packaging, and extrusion coating

  .
• Strong knowledge of

  technical specifications and order: Weight, Size, Strength, GSM, Material, Type of Stitching, Design, Printing, Layers, Pricing etc.

• Excellent communication, negotiation, and networking skills.
• Ability to work in a fast-paced, target-driven environment.
• Proficiency in market intelligence tools and CRM software.